15 November 2021

Dev Clever Holdings plc

("Dev Clever", "the Company" or the "the Group")

Appointment of ex-Apple director as Special Adviser to the Board

Dev Clever, a leading developer of online and immersive career guidance, learning and development platforms, is pleased to announce that it has appointed Alan Greenberg as a Special Adviser to the Board.

Alan is a former Head of Higher Education EMEA and Director of Education China & Asia Pac at Apple Inc. He has significant and relevant expertise in product-market-fit, in launching consumer focused, impactful and sustainable educational applications across emerging markets and his existing network will be invaluable in supporting Dev Clever as it delivers on its stated growth strategy.

Chris Jeffries, CEO Dev Clever, said: "I am delighted to welcome Alan as a Special Advisor to Dev Clever's Board. His experience with global leaders in education such as Apple, EDT&Partners and McKinsey & Co will be invaluable as we accelerate the rollout of our online and immersive careers success platform and STEM learning content. Our recently announced tactical partnership with Aldebaron guarantees a minimum of US$50m in revenue over the next three years to roll out the Launchmycareer.com platform to nine additional emerging territories across MENA and South Asia and we are confident we have the right team in place to make the most of the opportunities ahead."

Alan Greenberg, Special Advisor Dev Clever, added: "Dev Clever's initial focus on the EdTech market in India has already gained significant momentum.  The 5-year partnership with NISA and the recently extended central government backed initiative with the CSC Academy Centres gives it the near term potential to engage with a total of over 15 million students through various subscription models.  Much progress has already been made and I am excited to be using my experience in developing and scaling education technology businesses globally to advise Dev Clever at this exciting time in its development."

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Notes to Editors:

About Dev Clever

Dev Clever Holdings plc, together with its wholly-owned subsidiaries, is a software and technology group based in Tamworth, United Kingdom, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange. The Group's core focus is the development and commercialisation of its core platforms - Educate (its primary focus) and Agency Services (its secondary focus).

Educate Division:

Through Educate, Dev Clever aims to reduce the global skills shortage by delivering an enhanced careers guidance service via its online platform, Launchmycareer.com, and virtual reality software (Victar VR). The business has established a global partnership with Lenovo to roll out its service worldwide, with offerings already on the market in the UK, US and Canada. Dev Clever is also focused on the Indian market and has partnered with its National Independent Schools Alliance (NISA) and content provider Veative to provide a comprehensive service offering within Indian budget private schools. Through this, the business has been developing and has launched a direct-to-consumer offering in India.

Agency Services:

The Company's Agency Services division provides customers from the retail, brand and hospitality sectors with bespoke application and customisation of the Group's proprietary cloud-based products in order to incentivise consumer participation, increase engagement, improve transactional efficiencies and enhance the user experience. The wealth of experience gained having successfully provided hundreds of digital consumer and employee incentive experiences for global brands, businesses and educators via the Company's proprietary platform, Engage, is now focused on enabling employers to better engage with existing employees to up-skill them and to identify their future workforce via the Launchmycareer.com platform. The division is being re-branded to Launchmycareer.com Professional Services.

For further information, please visit www.devcleverholdingsplc.com