The information contained within this announcement is deemed by the Company to constitute inside information pursuant to Article 7 of EU Regulation 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 as amended.

17 November 2021

Mirada plc

("Mirada", the "Company" or the "Group")

Mirada targets USA, Canada & the Caribbean through Shift 2 Stream collaboration

Mirada (AIM: MIRA), a leading provider of integrated software solutions for digital TV services, announces its strategic collaboration with US-based Shift 2 Stream, Inc.

Based in Atlanta, Georgia, USA, Shift 2 Stream empowers rural, regional, small and mid-size internet service providers ("ISPs") and cable operators to deliver cost-effective application-based TV services to their residential and business subscribers.  Shift 2 Stream currently services the United States, Canada and the Caribbean, where it has built a large network of partners and a strong market position with its broad experience deploying game changing video solutions.

As a result of this collaboration, Shift 2 Stream will become an official reseller of Mirada's products and services through the integration of Mirada's Iris technology into its new Opt2Me solution. Opt2Me is the first fully end-to-end hybrid cloud TV-as-a-service platform optimised for rural and regional ISPs and cable operators wanting to add pay TV and video streaming services.

Mirada's Iris technology powers the Opt2Me multiscreen solution, providing end-users a next-generation viewing experience on all user devices such as smartphones, tablets, smart TVs, set-top-boxes and more. Operators will also be able to segment their subscriber base to offer personalised content and advertising. This enriched experience will offer viewers access to their favourite content with download & play, session transfer, pause TV, start-over and many other advanced features. 

Through this new alliance, Mirada expands its reach into North America and further in the Caribbean, strengthening its position as a strategic partner empowering digital TV services to keep up with viewers' evolving demands, habits and preferences. This distribution agreement follows the deployment of the new commercial strategy in the APAC market, which has substantially increased Mirada's presence in the region.

Mirada's CEO, José Luis Vázquez, commented: "For years Mirada has collaborated with the main players in the sector to establish ourselves as a key strategic partner for our customers to excel in the digital TV industry. Our new collaboration with Shift 2 Stream will allow us to expand our reach into North America and further in the Caribbean, supporting existing and potential clients in bringing the most advanced video experience possible to users."

Shift 2 Stream's CEO, Steve Calzone, commented: "In developing our Opt2Me solution we recognised that working with a global leader in interface design and usability of next generation TV Services is critical to the success of our customers. Mirada's depth and breadth of experience in analytics-driven personal user interface was the answer. Our collaboration with Mirada on integrating Iris technology with Opt2Me delivers a game-changing TV solution for rural and regional communications providers."

About Shift 2 Stream

Based in Atlanta, GA, Shift 2 Stream (S2S) was created in 2018 to help rural, regional, small and mid-size ISPs and cable operators deliver cost-effective application-based TV services to their residential and business subscribers. 

The Company was founded on the vision of creating simple tools for an operator to shift from traditional Pay TV to an IP and App-based TV experience.  After working with industry leading product companies in the media space S2S created Velocity 2 Video, a studio-approved hybrid cloud content distribution service securing transport rights with content providers looking for distribution alternatives from satellite.  Shift 2 Stream created one of the first multi-tenant cloud-hosted DRM and User Experience Platforms. In addition, its green energy technologies provide an edge in the marketplace for operators wishing to quickly and efficiently offer Pay TV and NextGenTV broadcasts, programming and streaming applications over the Internet.  Shift 2 Stream tools and services provide a streamlined path for rural and regional ISPs to shift into more strategic Pay TV services with App-based opportunities. For more information, visit www.shift2stream.com 

About Mirada  

Mirada is a leading provider of products and services for Digital TV Operators and Broadcasters. Founded in 2000 and led by CEO José Luis Vázquez, the Company prides itself on having spent over 20 years as a pioneer in the Digital TV market. Mirada's core focus is on the ever-growing demand for TV Everywhere for which it offers a complete suite of end-to-end modular products across multiple devices, all with innovative state-of-the-art UI designs. Mirada's products and solutions, acclaimed for unparalleled flexibility and optimal time to market, have been deployed by some of the biggest names in digital media and broadcasting including Televisa, ATN International, Telefonica, Sky, Virgin Media, BBC, ITV, Skytel and France Telecom Orange. Headquartered in London, Mirada has commercial representation across Europe, Latin America and Southeast Asia and operates technology centres in the UK, Spain and Mexico. For more information, visit  www.mirada.tv  .