1 December 2021

Asimilar Group plc

('Asimilar' or the 'Company')

Completion of Acquisition of MESH Holdings by All Active Asset Capital

Further to the announcement of 29 November 2021, Asimilar Group plc (AIM: ASLR), the AIM quoted investing company focused on technology opportunities in the fields of big data, machine learning, telematics and the Internet of Things (IoT), notes the announcement made today by MESH Holdings plc ('MESH') that the scheme of arrangement whereby All Active Asset Capital Limited ('AAA') will acquire 100% of MESH has now completed.

Accordingly, Asimilar now owns 24 million AAA shares, being 1.3% of AAA's current issued share capital.  AAA is a currently unlisted investment company that specialises in identifying early stage, high growth technology businesses.  Its two key investments are a holding of 185,917 shares in AAQUA N.V ('AAQUA'), being 29% of AAQUA's current issued share capital, and 28,000 ordinary shares in Sentiance N.V. ('Sentiance'), being 25.3% of Sentiance's current issued share capital. AAA has stated it is actively working to re-list its equity on an international stock exchange.

AAQUA is a new social and community platform, centred around passions, connecting like-minded people, fans, icons, creators and brands through a federated network of passion communities. AAQUA's plan is to reshape the social media experience along more positive and inclusive lines by empowering peer-level communities, celebrating authentic and purposeful connections, and unleashing the power of co-creation.

Sentiance is an intelligence-driven data science and behaviour change company. Its core expertise is turning motion data into contextual insights and using behavioural change techniques to personalise engagement. Sentiance is workig with some of the world's leading companies to augment their first-party data and create hyper-personalised services and experiences through intelligent contextual recommenders, delivering technology for a new human-centric economy where users are in control of their data. Use cases and applications range across multiple verticals including leisure and commerce, mobility and safety and health and wellbeing.

AAQUA and Sentiance are working together to collaboratively develop contextual personalisation and recommendation solutions, and jointly commercialise these capabilities across the AAQUA partner and passion ecosystem. These will range from providing access to real-world fan and member behavioural insights, to enabling contextual member engagement, providing tangible utility and value to both community members and operators.

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