For Immediate release                                                                                                          6 December 2021

Dev Clever Holdings plc

("Dev Clever", the "Company" or the "Group")

Senior management appointment

Dev Clever, a leading developer of online and immersive career guidance, learning and development platforms, is pleased to announce the appointment of Mike Brocklesby as Director of Finance - Group. Mike will report to Dev Clever's CFO, Nick Ydlibi, and be responsible for all aspects of external and internal financial reporting. He will support the executive and wider senior management team in the development and delivery of the Group's stated growth strategy.

Mike is a Chartered Accountant with 30 years' financial and operating experience, having qualified with KPMG. He has spent the last seven and a half years as Finance Director of Synectics Security Limited (formerly Quadrant Security Group) - a wholly owned subsidiary of AIM-listed Synectics PLC - one of the UK's largest independent security systems integrators.

He previously served as CFO for uDate.com, a UK-based, US-listed subscription-driven internet company that was acquired by InterActiveCorp for $150m in 2003. Thereafter, he was VP Finance & Operations for Soflow, Inc., an internet start-up providing a web-based business networking tool, which raised $6.125m in venture capital funding from investors based in Boston, USA.

Mike has also held a variety of finance and operational roles across various industries, including engineering, aerospace and media. 

Mike has been granted options ("Options") to acquire 852,660 ordinary shares of 1 pence each in the Company ("Ordinary Shares"). The Options, granted under the Company's EMI scheme on 1 December 2021, are exercisable at a price of 30 pence per ordinary share. These Options are subject to continuous employment; one third of the Options being exercisable on the first anniversary of grant, one third exercisable on the second anniversary of grant; and one third exercisable on the third anniversary of grant.  The Options expire on 1 December 2031 if not exercised.

The Options represent approximately 0.14 per cent of the current issued share capital of the Company. Following the grant of the Options, the total number of Ordinary Shares outstanding under option arrangements is 28,488,023, representing 4.72 per cent of the Company's issued share capital.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

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Notes to Editors:

About Dev Clever

Dev Clever Holdings plc, together with its wholly owned subsidiaries, is a software and technology group based in Tamworth, United Kingdom, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange. The Group's core focus is the development and commercialisation of its core platforms - Educate (its primary focus) and Agency Services (its secondary focus).

Educate Division:

Through Educate, Dev Clever aims to reduce the global skills shortage by delivering an enhanced careers guidance service via its online platform, Launchmycareer.com, and virtual reality software (Victar VR). The business has established a global partnership with Lenovo to roll out its service worldwide, with offerings already on the market in the UK, US, and Canada. Dev Clever is also focused on the Indian market and has partnered with its National Independent Schools Alliance (NISA) and content provider Veative to provide a comprehensive service offering within Indian budget private schools. Through this, the business has been developing and has launched a direct-to-consumer offering in India.

Agency Services:

The Company's Agency Services division provides customers from the retail, brand and hospitality sectors with bespoke application and customisation of the Group's proprietary cloud-based products to incentivise consumer participation, increase engagement, improve transactional efficiencies, and enhance the user experience. The wealth of experience gained having successfully provided hundreds of digital consumer and employee incentive experiences for global brands, businesses, and educators via the Company's proprietary platform, Engage, is now focused on enabling employers to better engage with existing employees to up-skill them and to identify their future workforce via the Launchmycareer.com platform. The division is being re-branded to Launchmycareer.com Professional Services.

For further information, please visit www.devcleverholdingsplc.com