18 January 2022

Blue Star Capital plc

("Blue Star" or the "Company")

Guild Sponsorship Deal

Blue Star Capital plc (AIM: BLU), the investing company with a focus on esports, payments, technology and its applications within media and gaming, is pleased to note the announcement by Guild Esports plc ("Guild"), one of its investee companies.

Guild has today announced that Bitstamp, one of the world's longest-running crypto exchanges, has signed a three-year global sponsorship deal for £4.5 million as the company's exclusive official cryptocurrency exchange partner.

The sponsorship will commence on 29 January 2022. It is the largest sponsorship deal secured by Guild to date and Guild expects it to generate annual revenues of £1.5m over the three-year period.

Guild has advised that, as part of the agreement, Bitstamp will be given marketing rights and prominent exposure across Guild's team jersey and will also appear across social and digital content featuring the Company's proplayers and content creators. Bitstamp's logo and brand will also be integrated at Guild's new flagship London headquarters which are expected to open in early 2022.

Guild further announces its intention to collaborate with Bitstamp on a number of projects aimed at enhancing Guild's fanbase and Bitstamp customers' experience.

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About Blue Star Capital

Blue Star is an investing company with a focus on new technologies. Blue Star's investments include SatoshiPay Limited, a payments business using blockchain technology; 6 early-stage to mid-level esports companies, including Guild eSports plc, a global eSports business headquartered in London whose lead investor is David Beckham and Dynasty eSports Pte Ltd., an eSports platform with a mission to become the largest eSports franchise in Asia; Leaf Mobile Inc., a mobile leading free-to-play mobile games group; NFT Investments plc, a company that engages, partners, incubates and develops non-fungible tokens; and Sthaler Limited, an identity and payments technology business which enables a consumer to identify themselves and pay using just their finger.

Forward looking statement disclaimer

Certain statements made in this announcement are forward-looking statements. These forward-looking statements are not historical facts but rather are based on the Company's current expectations, estimates, and projections about its industry; its beliefs; and assumptions. Words such as 'anticipates,' 'expects,' 'intends,' 'plans,' 'believes,' 'seeks,' 'estimates,' and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties, and other factors, some of which are beyond the Company's control, are difficult to predict, and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. The Company cautions shareholders and prospective shareholder holders not to place undue reliance on these forward-looking statements, which reflect the view of the Company only as of the date of this announcement. The forward-looking statements made in this announcement relate only to events as of the date on which the statements are made. The Company will not undertake any obligation to release publicly any revisions or updates to these forward-looking statements to reflect events, circumstances, or unanticipated events occurring after the date of this announcement except as required by law or by any appropriate regulatory authority.