29 March 2022

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

New Contract Wins and Renewals

Silverbullet (AIM: SBDS), a provider of digital transformation services and products, is pleased to announce new contract wins and renewals.

MARS

Silverbullet has been retained by MARS Inc. at a global level as their data services partner. MARS is an American multinational, fast-moving consumer goods ("FMCG") brand who supply confectionary, pet food and other food products as well as a provider of animal care services.

Silverbullet becomes the central resource for first-party data services, including the implementation of first-party data strategy working closely with Salesforce Marketing cloud. The partnership has enabled all MARS global brands, business units and geographical markets to leverage the central contract.

Britbox International

Silverbullet have won a contract with Britbox. Britbox is an online digital video subscription service founded by BBC Studios and ITV plc, serving the United Kingdom, United States, Canada, Australia and South Africa. The joint venture boasts two million global subscribers.

Silverbullet have been appointed to accelerate their first-party data strategy through analytics, requirement gathering, technology integration and a future-proofed roadmap.

UK Broadcaster

A leading UK Broadcaster continues its partnership with Silverbullet. This British Broadcaster is a publicly listed company (listed on the London Stock Exchange) and is a constituent of the FTSE 100 Index.

Silverbullet have been engaged through a managed service contract to support Treasure Data (its enterprise customer data platform).

Dolce&Gabbana

Silverbullet extends its partnership with Dolce&Gabbana. Dolce&Gabbana is an Italian luxury fashion house, whose success has been noted over the years since its launch in 1985.

The luxury retail brand has renewed its ongoing contract with Silverbullet for first-party data strategy and managed services.

Ian James, Chief Executive Officer of Silverbullet, commented:

"These wins and renewals are a reflection of the acceleration of first-party data driven transformation across the Global Brand landscape. To be trusted by these multinational clients to spearhead their next phase of growth is strong evidence that our strategy to accelerate our client's business through the smart use of data in the privacy first era is well received. Now that Google have finally given the industry 12 months to transform to the new non-cookie/Ad ID ecosystem, we are seeing strong demand for first-party data transformation and a growing use of our post cookie ad platform 4D across our client base, and these dynamics give us confidence for the year ahead. I look forward to sharing a full market update in the very near future."

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The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018 (as amended).

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.