30 August 2022
Joules Group Plc
("Joules", the "Group")
Response to media reporting
Joules, the premium British lifestyle group, provides a statement in response to recent media reporting.
Further to the announcement on 19 August 2022, the Group continues positive discussions with Next Group Plc about both adopting its Total Platform services to support its long-term growth plans and a potential equity investment.
There can be no certainty that these discussions will lead to any agreement, and further announcements in this regard will be made if and when appropriate.
Enquiries:
| Joules Group plc | Tel: +44 (0) 1858 435 255 |
| Nick Jones, CEO Caroline York, CFO
| |
| Hudson Sandler (Financial PR) | Tel: +44 (0) 20 7796 4133 |
| Alex Brennan Lucy Wollam Charlotte Cobb
| |
| Peel Hunt LLP (Financial Adviser, NOMAD and Joint Broker) | Tel: +44 (0) 20 7418 8900 |
| George Sellar Michael Nicholson Andrew Clark
| |
|
Liberum Capital Limited (Joint Broker) | Tel: +44 (0) 20 3100 2000 |
| John Fishley Edward Thomas | |
Joules - a premium lifestyle group with an authentic British heritage
Joules is a premium lifestyle brand and group with an authentic heritage and values of family, fun and joy in the countryside.
Joules creates and curates exceptional products that brighten the lives of its customers, delivered through leading digital platforms and supported by enticing experiences and stores that are located in desirable locations relevant to the Joules customer's lifestyle.
The Joules story began in 1989, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Today, the business designs and sells Joules-branded clothing, footwear and accessories for women, men and children as well as collections of homeware, toiletries, lifestyle and pet product ranges that are carefully designed and developed through selected licensing partnerships. Each collection comprises Joules' distinctive use of humour, colour and unique prints, each of which is hand-drawn by the brand's talented in-house print design team at its headquarters in Market Harborough, Leicestershire.
In 2021, Joules acquired leading digital home and garden retailer The Garden Trading Company, strengthening its position in the important and fast-growing home, garden & outdoor category. Similarly inspired by the British countryside, Garden Trading designs and sells distinctive products through its own e-commerce platform and many wholesale partnerships across the UK.
Joules' distinctive design-led products are complemented by an increasingly broad customer offer provided through its digital marketplace 'Friends of Joules' that enables third-party brands to offer curated, complementary products to the Joules customer base, enhancing Joules' digital platform with thousands of products from hundreds of creative businesses to give customers everything they could ever need for a contemporary country lifestyle.
The Joules group caters to its 1.9 million active customers through its own digital platforms, its retail stores in the UK and at country shows and events. Joules extends its brand reach through well-established third-party relationships - concessions, online marketplaces, and traditional wholesale - in the UK and internationally.
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