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31 August 2022

Dev Clever Holdings plc

("Dev Clever" or the "Company")

Rahul Dravid Signed as Brand Ambassador for LaunchMyCareer.com

Dev Clever (LSE: DEV), a leading developer of online and immersive career guidance, learning and development platforms, is pleased to announce that LaunchMyCareer.com ("LMC" or the "Platform"), the Company's youth-focused, career-success platform, has appointed Rahul Dravid, former Captain of the Indian cricket team and its current Head Coach, as Dev Clever's official brand ambassador.

LMC is a youth-centric, career-success platform, preparing students to succeed in the workforce of tomorrow. It immerses young people within a dynamic landscape of career development through career discovery, career guidance, career-connected learning and career readiness training. With an existing presence in international markets such as the UK, USA and Canada, LMC entered the Indian market in January 2022 and is now rolling out across the country through direct to consumer marketing and strategic and government funded partnerships including the National Independent Schools Alliance ("NISA") and the Common Service Centre Academies ("CSC") which together provide access to over 15 million school children across India and is offered on a SaaS-based subscription model.

LMC is spearheading the standardisation of the Indian career guidance market through its counselling solutions presented through immersive learning, which includes access to certified career counsellors. The Platform has the ability to run a comprehensive strength and weakness analysis of a student, before rendering guidance advice, tailored to the careers of the future.

Mr Dravid will feature in LMC's upcoming national launch campaigns, planned on TV, radio, outdoor and online later this year. Signing an iconic sports figure such as Rahul Dravid will enable LMC to swiftly reach its target audience, which includes parents, other family members, schools and other stakeholders interested in the future education and development of young people.

The Platform was fully launched in January of this year in India and can be accessed online at launchmycareer.com. The core offering can be enhanced through premium subscription options to gain access to additional live career guidance delivered virtually by professionals and career connected learning packages, both from third-party partner providers and the Company's own proprietary library which includes the world's largest collection of immersive STEM learning and interactive English language learning courses. 

Ankur Aggarwal Joint Chief Executive Officer of Dev Clever, said:

"We are thrilled and honoured to collaborate with one of India's most iconic sportspersons and celebrities, Mr. Rahul Dravid. We are looking forward to achieving bigger and greater things this year, and no one could have been a better ambassador or growth partner for us."

"Mr. Dravid is not just a fabulous cricketer, but also a great coach. He has always taken a special interest in mentoring and nurturing young cricketers from all walks of life. Having such a towering coaching personality on board is a matter of great pride for us. It will further motivate us in our mission to guide and mentor students in the right direction to help them realize their true potential."

Chris Jeffries, Joint Chief Executive Officer and Executive Chairman of Dev Clever, added:

"Sports teams have always been a great example of how supporting young people from a young age alongside their formal education to develop the skills needed to succeed in their future careers creates the stars of the future. Cricket is a national institution in India attracting 93% of all sports viewing in the country*. We believe the endorsement provided by the association of Mr Dravid within our marketing campaigns will create a material impact to user uptake on our national launch."

Rahul Dravid, official brand ambassador for LMC, said:

"I am glad to be a part of such an amazing venture. Kids these days are already looking to experiment with their choices while searching for what more they can accomplish. I wish LaunchMyCareer all the best and I am positive it will add value to India's growing student fraternity."

*https://www.sportskeeda.com/cricket/4-reasons-cricket-popular-sport-india

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Notes to Editors:

About Dev Clever

Dev Clever Holdings plc, together with its wholly owned subsidiaries, is a software and technology group based in Stafford, United Kingdom, and Noida, India, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange. The Group's core focus is the development and commercialisation of its core Educate platforms.

Dev Clever aims to reduce the global skills shortage by delivering an enhanced careers guidance service via its online platforms, Launchmycareer.com and Launchyourcareer.com, and virtual reality software (Victar VR). The business has established a global partnership with Lenovo to roll out its service worldwide, with offerings already on the market in the UK, US, and Canada. Dev Clever is also focused on the Indian market and has partnered with its National Independent Schools Alliance (NISA) to provide a comprehensive service offering within Indian budget private schools. Through this, the business has been developing and has launched a direct-to-consumer offering in India.

For further information, please visit www.devcleverholdingsplc.com