East Imperial PLC

Appointment of WH Ireland as Joint Broker

East Imperial, the global purveyor of ultra-premium beverages, is pleased to announce the appointment of London-based WH Ireland as its Joint Broker with immediate effect.

The appointment aligns with the company's strategy of expanding the group's investor base as it continues to establish itself as the producer of ultra-premium beverages - across APAC, the US and EMEA. WH Ireland will work alongside Optiva Securities.

Tony Burt, Founder and CEO of East Imperial, said:

"We are very pleased to be embarking on a long-term partnership with WH Ireland as our Joint Broker. They have a deep understanding of the consumer retail and hospitality sector, particularly within the growth company space. Their experience of helping ambitious companies grow will be invaluable to East Imperial as we continue to expand in premium markets around the world. This is an important milestone in our strategy to become the most admired premium brand of mixers and drive sustainable growth to create value for our shareholders."

Media Enquiries

Brunswick Group    

Helen Smith            +44207404 5959

Will Booth              

Eastimperial@brunswickgroup.com

About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range of ultra-premium mixers that sell throughout APAC, US and EMEA. Guided by a clear strategy to capitalise on the growing demand for premiumisation across the beverage industry, East Imperial has sold over 20 million bottles in over 20 countries since its founding, with popular products including Old World Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In 2022, East Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in London.

The company was founded on the philosophy of creating exquisite products defined by heritage, tradition and authenticity. All products are made from the highest quality, all-natural ingredients, reflecting East Imperial's commitment to providing a sustainable product and minimising environmental impacts at every stage of the manufacturing process.

For more information about East Imperial and its ultra-premium mixers, visit eastimperial.co.uk.

About WH Ireland

WH Ireland Capital Markets provides financial advisory and broking services to public and private growth companies. Our expertise covers the full range of solutions, including IPOs, private and public equity placements, takeovers and M&A amongst other specialist remits. We have built a diverse network of public and private investors, encompassing everything from large institutions to high-net-worth individuals and family offices through the WH Ireland Investor Forum. To date we have helped multiple growth companies fulfil their ambitions and today the team is engaged by around 100 growth companies to support their strategies.