THIS ANNOUNCEMENT ("ANNOUNCEMENT") AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF SOUTH AFRICA, JAPAN, THE REPUBLIC OF IRELAND OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.  PLEASE SEE THE IMPORTANT NOTICES AT THE END OF THIS ANNOUNCEMENT.

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF EU REGULATION 596/2014 (WHICH FORMS PART OF DOMESTIC UK LAW PURSUANT TO THE EUROPEAN UNION (WITHDRAWAL) ACT 2018) ("UK MAR")). IN ADDITION, MARKET SOUNDINGS (AS DEFINED IN UK MAR) WERE TAKEN IN RESPECT OF THE PLACING WITH THE RESULT THAT CERTAIN PERSONS BECAME AWARE OF INSIDE INFORMATION (AS DEFINED IN UK MAR), AS PERMITTED BY UK MAR. THIS INSIDE INFORMATION IS SET OUT IN THIS ANNOUNCEMENT. THEREFORE, THOSE PERSONS THAT RECEIVED INSIDE INFORMATION IN A MARKET SOUNDING ARE NO LONGER IN POSSESSION OF SUCH INSIDE INFORMATION RELATING TO THE COMPANY AND ITS SECURITIES.

Actual Experience plc

(the "Company" or "Actual" or "Actual Experience")

Exercise of Broker Option

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to announce that, further to the announcement of the proposed Fundraising released at 12.00 p.m. on 21 September 2022 (the "Launch Announcement"), the Broker Option has been exercised in respect of 6,037,500 Broker Option Shares, raising additional gross proceeds of £120,750 for the Company.

The Broker Option Shares will be issued at a price of 2 pence per Broker Option Share (being the Placing Price) and on the same terms and conditions as the issue of the Placing Shares and the Subscription Shares pursuant to the Placing and the Subscription.

With the exercise of the Broker Option and the admission of the Fundraising Shares to trading on AIM, this results in total gross proceeds for the Company from the Fundraising of £3,120,750.

Admission and Total Voting Rights

Subject to shareholder approval at the General Meeting, the Company will make an application to the London Stock Exchange plc for an aggregate total of 156,037,500 Ordinary Shares in respect of the Fundraising to be admitted to trading on AIM ("Admission"). It is expected that Admission of the Fundraising Shares will become effective and dealings will commence at 08.00 a.m. on 10 October 2022. The Fundraising Shares will rank pari passu with the Existing Ordinary Shares.

Following Admission of the Fundraising Shares the Company will have 213,722,518 Ordinary Shares in issue. This number may be used by shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company.

Capitalised terms used in this announcement (this "Announcement") have the meanings given to them in the Launch Announcement, unless the context provides otherwise.

The person responsible for arranging the release of this Announcement on behalf of the Company is Steve Bennetts, Interim Chief Executive Officer and Chief Financial Officer, of the Company.

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