26 September 2022

THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF SOUTH AFRICA, JAPAN, ANY MEMBER STATE OF THE EUROPEAN ECONOMIC AREA OR ANY JURISDICTION IN WHICH IT WOULD BE UNLAWFUL TO DO SO.

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION REGARDING SIVOTA PLC.  NOTHING IN THIS ANNOUNCEMENT OR THE PROSPECTUS CONSTITUTES AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES IN ANY TERRITORY.

SIVOTA PLC

("Sivota," or "the Company")

Appointment of Chief Executive Officer at Sivota's subsidiary - Apester

Sivota, the London listed investment vehicle focused on later-stage, Israeli technology companies, is pleased to announce the appointment of Itay Gissin as Chief Executive Officer at its subsidiary - Apester Limited ("Apester"). 

On 13 May the Company completed the acquisition of a majority stake in Apester, an Israeli incorporated business which operates an innovative digital experience software platform that enables brands, publishers and e-commerce to create and distribute interactive digital experiences, in relation to a potential transaction. 

Since the acquisition, the Company is implementing a number of strategic and operational changes within Apester. Such changes included the appointment of new board members to Apester, the departure of the founders from their active positions in Apester, and now appointing a new CEO to Apester.

The new appointed CEO Itay Gissin, is an experienced media and technology executive. Itay held a number of senior Executive roles, including as the CEO of Investing.com media company, the SVP of New Business at Webpals, the main operating subsidiary of XLMedia PLC, as well as senior management positions in few Israeli technology start-ups. His vast experience with scaling tech and media businesses and driving sales and marketing for new businesses will help to lead Apester to achieve its strategic goals.

Ziv Ben Barouch, Chief Executive Officer at Sivota, commented:

"We are delighted to welcome Itay to Apester and believe that, with his significant experience in the media sector and proven business development skills, he will lead Apester to execute its plan and capitalise on our growth initiatives.

 Itay's extensive knowledge of the media sector makes him the ideal candidate to lead Apester and we look forward to working with him."

For further information, please visit www.sivotacapital.com or contact: