26 September 2022
Blue Star Capital plc
("Blue Star" or the "Company")
Guild Signs Sponsorship Deal with Sky UK
Blue Star Capital plc (AIM: BLU), the investing company with a focus on esports, payments, technology and its applications within media and gaming, is pleased to note the announcement by Guild Esports plc ("Guild"), one of its investee companies, earlier today.
Guild has today announced that it has signed a three-year global sponsorship agreement with Sky UK Ltd. ("Sky"), one of Europe's leading media and entertainment companies. Guild announced that it understands this sponsorship deal to be one of the largest ever esports sponsorships signed in Europe and will see Sky become the Official Premier Partner of Guild. The sponsorship deal is Guild's largest to date and will be paid in cash over the term of the contract.
As part of the partnership, Sky gains exclusive naming rights to Guild's 9,831 sq ft head office facility in London's Shoreditch. In addition, Sky has been appointed as Guild's Official HQ Partner, Official Wi-Fi and Broadband partner and the Official Network Provider. Sky's branding will appear prominently on Guild's team jersey and will be displayed across both the interior and exterior of Guild's HQ, which will be renamed the Sky Guild Gaming Centre. Sky's next-generation ultrafast, full fibre broadband and Wi-Fi will also drive Guild's internet and telecoms communications links across the organisation as well as for its Academy and fanbase engagement.
The board of Blue Star is delighted to learn of the high-quality partnership with Sky and its significant impact on, and endorsement of, Guild.
For further information please contact:
| Blue Star Capital plc | 0777 178 2434 |
| Tony Fabrizi | |
| | |
| Cairn Financial Advisers LLP | +44 (0) 20 7213 0880 |
| (Nominated Adviser) | |
| Jo Turner / Liam Murray / Ludo Lazzaretti | |
| | |
| Stanford Capital Partners Limited | +44 (0) 20 3650 3650 |
| (Broker) | |
| Patrick Claridge / John Howes / Bob Pountney | |
About Blue Star
Blue Star is an investing company with a focus on new technologies. Blue Star's investments include SatoshiPay Limited, a payments business using blockchain technology; 7 early-stage to mid-level esports companies, including Guild eSports plc, a global eSports business headquartered in London whose lead investor is David Beckham and Dynasty eSports Pte Ltd., an eSports platform with a mission to become the largest eSports franchise in Asia; East Side Games Group Inc., a mobile leading free-to-play mobile games group; NFT Investments plc, a company that engages, partners, incubates and develops non-fungible tokens; and Sthaler Limited, an identity and payments technology business which enables a consumer to identify themselves and pay using just their finger.
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