18 October 2022

Chill Brands Group plc

("Chill Brands" or the "Company")

Consumer Website Launch

Chill Brands Group, the international consumer packaged goods company, is pleased to announce that its redeveloped eCommerce website will launch shortly after 09:00 UK time today on the chill.com domain.

The redevelopment of Chill Brands' flagship consumer website is a key part of the Company's omnichannel strategy, providing a refined user experience with enhanced visuals and a streamlined customer journey. The refreshed site is expected to deliver improved customer acquisition and conversion rates to build on the direct-to-consumer sales channel that has grown incrementally since the acquisition of chill.com. 

This site relaunch follows the deployment of a refreshed identity for the Chill brand which focuses on wellness and relaxation. New marketing assets have been developed to appeal to target consumers with initial testing demonstrating greater brand engagement and customer retention rates. This new identity is reflected across email and social media marketing, retail sales collateral materials, and the chill.com website which connects the Company's US and UK-facing sales channels.

The Company intends to onboard a select number of complementary products to Chill.com as it seeks to establish a curated wellness marketplace that will generate additional site traffic, revenue, and growth opportunities.  Discussions are underway with potential brand partners and this launch will enable negotiations to progress.

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

"The launch of our redeveloped ecommerce website marks an important milestone for the Chill brand. Chill.com now provides a more engaging shopping experience that is better equipped to convert and retain customers.

Consumers are increasingly looking for wellness and relaxation products made from naturally sourced ingredients. We are monitoring these trends closely and look forward to developing the platform further as we seek to onboard synergistic brand partners that will expand the reach and revenue-generating capabilities of the Chill.com site."   

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international company concerned with the development, production, and distribution of best-in-class hemp-derived CBD products, tobacco alternatives and other consumer packaged goods (CPG) products. The Company operates primarily in the US, where its products are distributed online and via some of the nation's most recognisable convenience retail outlets. The Group's strategy is anchored around lifestyle marketing that is designed to enhance the popularity of its products, channelling visitors to its landmark chill.com website.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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