1 December 2022
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
XLMedia and Newsweek Sign Exclusive Sports Content Partnership Deal
XLMedia to create sports betting content and drive revenue for premier national news brand, Newsweek.
LONDON, December 1, 2022 -- XLMedia PLC (AIM: XLM) the global digital media company that manages a portfolio of premium brands with an emphasis on sports and gaming in regulated markets, announces a new partnership with Newsweek to exclusively supply premium sports betting content for the global news brand, reaching 50M unique readers across the U.S. each month. XLMedia will supply the exclusive content through its Sports Betting Dime brand.
Newsweek represents XLMedia's largest national media partner to date, offering substantial audience reach across the US in both current states with legalised online sports betting and future states as sports betting continues to legalise across the country.
XLMedia has an industry-leading media partnership business offering prominent publishers across the U.S. and Canada access to high quality commercial content and high-value advertiser relationships. The partnership is enhanced by Newsweek's strong readership due to the decades of authority built from its high-quality news reporting, well-known magazine publication and daily destination website, newsweek.com.
Within the agreement, XLMedia will focus on creating highly engaging sports betting content while also managing commercial deals with regulated sportsbook operators and executing proven monetisation strategies. The deal provides Newsweek a new opportunity in content commerce and a new content offering for its audience. The company expects this deal to make an initial contribution to revenue in 2023 with the potential to grow over the medium term.
David King CEO, XLMedia commented:
"We are thrilled to partner with Newsweek, adding another high-quality publisher to our partnership business, and we look forward to working with them. This partnership is an important part of expanding our reach in existing legal sports betting states while also laying the ground to reach new audiences when new states legalise online sports betting."
For further information, please contact:
| XLMedia plc David King, Chief Executive Officer Caroline Ackroyd, Chief Financial Officer
|
via Vigo Consulting |
| Vigo Consulting Jeremy Garcia / Kendall Hill
| Tel: 020 7390 0233 |
| Cenkos Securities plc (Nomad and Joint Broker) Giles Balleny / Max Gould
| Tel: 020 7397 8900 |
| Berenberg (Joint Broker) Mark Whitmore / Richard Andrews / Jack Botros | Tel: 020 3207 7800 |
About XLMedia:
XLMedia (AIM: XLM) is a leading global digital media company that creates compelling content for highly engaged audiences and connects them to relevant advertisers.
The Group manages a portfolio of premium brands with a primary emphasis on Sports and Gaming in regulated markets. XLMedia brands are designed to reach passionate people with the right content at the right time.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.