5 December 2022

Pelatro Plc

("Pelatro" or the "Group")

Directorate Change

Pelatro Plc (AIM: PTRO), the Customer Engagement Hub software specialist for enterprises, is pleased to announce the appointment of Henry ("Harry") Berry as Independent Non-Executive Director and Chairman of the Board with immediate effect.

Harry is an experienced chairman and non-executive director, most recently as non-executive director of AIM quoted CyanConnode Holdings plc. Prior to holding various non-executive positions, Harry spent more than 30 years at British Telecom (BT) in several roles including Global Product Management, Customer Service, New Product Development and Marketing as well as managing significant R&D programmes. Additionally, Harry created BT Brightstar in 2000 which was set up to exploit BT's R&D to create technology spinouts.

In 2003, at which time Subash Menon was its CEO, Subex Limited acquired Azure Solutions International ("Azure"). As a result, New Venture Partners (NVP), as a shareholder of Azure, became a major shareholder in Subex. Harry was at that time European Managing Partner of NVP and joined the board of Subex as their representative from 2006 to 2010.

Subash Menon, CEO of Pelatro commented:

"I am delighted to welcome Harry to the board of Pelatro. His blend of deep telco knowledge and board experience will bring huge benefits to the Group as we progress with our growth plans"

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The information contained within this announcement is deemed to constitute inside information as stipulated under the retained EU law version of the Market Abuse Regulation (EU) No. 596/2014 (the "UK MAR") which is part of UK law by virtue of the European Union (Withdrawal) Act 2018. The information is disclosed in accordance with the Company's obligations under Article 17 of the UK MAR. Upon the publication of this announcement, this inside information is now considered to be in the public domain. 

Notes to editors

The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh Yezhuvath with the objective of offering specialised, enterprise class software solutions for customer engagement principally to telcos who face a series of challenges including market maturity, saturation and customer churn.

 Pelatro provides its "mViva" platform for use by customers in B2C and B2B applications and is well positioned in the Customer Engagement space. Our technology orchestrates the digital journey of the customers of the telcos through contextual, relevant and real time offers and loyalty programs across multiple channels including websites, social media, apps and others.

For more information about Pelatro, visit www.pelatro.com

INFORMATION REQUIRED UNDER RULE 17 AND SCHEDULE 2, PARAGRAPH (G) OF THE AIM RULES FOR COMPANIES ("AIM RULES")

There is no further information to be disclosed in relation to the director appointment pursuant to Rule 17 and Schedule 2, paragraph (g) of the AIM Rules.