Athlos Tournament Platform to be integrated into games from Playgendary, a global top ten mobile game developer with three billion downloads

Gfinity plc (AIM: GFIN), a world leading esports and gaming solutions provider today announced that Athlos Game Technologies ("Athlos") has entered a one year rolling commercial agreement with leading global mobile game operator, Playgendary. The Athlos Tournament Platform will be integrated into Playgendary games starting in 2023. The game titles will be announced when ready to be launched. Athlos is 100% owned by Gfinity. 

Under the terms of the agreement Athlos will be paid a monthly fee based on the number of active users. The financial terms are commercially sensitive and therefore will not be publicly disclosed at this time.

Playgendary is a global top-10 mobile game developer. It publishes leading games such as Bowmasters, Tomb of the Mask and Kick the Buddy. Its games have more than three billion installs and 250 million players online every month. The Company works on ten or more projects simultaneously, continually adding to its pipeline of game titles.

Gfinity launched Athlos Gaming Technologies in August 2022. Athlos provides its clients with a competition platform that leverages the power of competitive gaming to deepen player engagement, to lower player churn, and to increase average revenue per user (ARPU). Athlos is market-leading owned tech IP that can be integrated directly into games in a matter of hours, allowing publishers to deliver advanced, complex competitive functionality without the costly development overhead.

Athlos is currently being used to power the esports tournaments of three of the world's most popular mobile games.

Gfinity Chairman Neville Upton said: "We are delighted to join forces with the Playgendary team. Most gaming spend is now in-game and competitive players spend significantly more than casual gamers. This means our market leading technology can deliver a significant and direct cash benefit to publishers".

He added: "Playgendary is one of the world's leading mobile game publishers with excellent games and a strong pipeline of new titles many of which benefit from competitive play. The commercial model means that as competitive play within the games grow so does Athlos' recurring revenue stream. This is one of many similar deals that we aim to enter into with game publishers big and small".

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About Gfinity

Gfinity is a leading media and technology company in the fast growing esports and gaming sector.  Founded in late 2012, Gfinity established itself as esports and community engagement experts. More recently, the company's business model has evolved to reflect the rapidly developing gaming market, sharpening its strategic focus, based on 3 distinct areas:

Gfinity Digital Media is made up of 11 sites that reach up to 15 million monthly unique active users and delivers 75 million impressions per month across its social network of over 7,000,000 followers.

The Gfinity Engagement Platform (Athlos) is a fully configurable, white-label, bespoke solution, designed to maximise community engagement through competitive play, and is already trusted by some of the world's biggest gaming and esports organisations.

Our JVs and Partnerships - Esports Solutions - allow the Company to benefit from co-owned ideas, working with partners who value and benefit from Gfinity's expertise, to create products such as the Global Racing Series with Abu Dhabi Motorsport Management, and esports activities for Manchester United FC, and Formula 1.