28 February 2023

Actual Experience plc
(the "Company" or "Actual Experience")

Directorate Changes

Actual Experience plc (AIM: ACT), the Digital Workplace Management Systems provider, is pleased to announce the appointment of Barry Hoffman to the Board of the Company as an independent Non-Executive Director, with effect from the completion of the Annual General Meeting (AGM) on 28 March 2023.  Mr Hoffman has over twenty years' experience in strategic and operational Human Resources roles in the technology and real estate sectors and has also served as a Non-Executive Director for a leading global charity. Barry is currently Chief People Officer of Land Securities Group plc and was previously Group HR Director of Computacenter plc from 2011 until 2019. Prior to this, Barry held a series of senior HR roles in the technology consultancy sector.

As previously announced, Stephen Davidson has informed the Board of his intention to retire from the Board following the completion of the AGM, having joined in February 2014.

Mr Hoffman will become Chair of the Remuneration committee of the Board following Mr. Davidson's retirement. At that time, Mr Hoffman will also join the Audit and Nomination committees of the Board.

Kirsten English, Chair of Actual Experience, commented:

"On behalf of the Board, I am delighted to welcome Barry to Actual Experience. Barry brings a combination of skills to Actual including extensive Human Resources experience and driving business change and growth through the people agenda. His background is particularly suited to bringing insights into the digital workplace services marketplace as we evolve our products and marketing approach in this area.

I would like to thank Stephen for his many years of dedicated service to the Company. His experience and stewardship have been instrumental in the progress of Actual Experience, and I have been grateful for his wise counsel.''

Barry Hoffman commented:

"This is an exciting time in Actual Experience's development. In particular, I have been impressed with the quality and sophistication of the company's Digital Workplace Management Platform, and its obvious relevance to the urgent need for leadership teams to effectively manage complex hybrid business working environments. I am looking forward to contributing to the success of the business".

Additional Information in respect of the AIM Rules

The following information regarding the appointment of Barry Hoffman, aged 54, is disclosed under Schedule 2(g) of the AIM Rules for Companies. Mr Hoffman currently holds the following directorships and partnerships:

Land Securities Properties Limited

Blue Kangaroo Services Ltd

Hockeridge View Management Company

Mr Hoffman has not held any directorships or partnerships that have ceased in the past five years and as at the date of this announcement, Barry Hoffman does not hold any ordinary shares in the Company.

Save as set out above there are no further disclosures pursuant to Rule 17 or Schedule Two paragraph (g) of the AIM Rules for Companies in respect of the appointment of Barry Hoffman.

Enquiries:

About Actual Experience

Actual Experience's goal is to make the digital world work for everyone, everywhere, all of the time. As the working world evolves post-pandemic, the global shift to a flexible hybrid model has brought with it a significant challenge; how do businesses create an environment that gives their people what they need to thrive, whilst protecting the commercial efficiency of the business and driving growth at the same time?

By underpinning their strategic decision making with our data-driven insights, our customers gain the clarity and confidence needed to build sustainable digital ecosystems within their organisations - delivering both a great employee experience and increasing the efficiency of the digital workplace. Powered by over 10 years of academic research, our service doesn't need any interaction with employees to provide a unique and highly actionable dataset that People, Technology and Finance leaders can rely upon to plan impactful projects against their most critical agenda items including wellbeing, profitability, DE&I and ESG initiatives.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters are in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research from Queen Mary University of London.

For further information please visit www.actual-experience.com