For immediate release

27 March 2023

In The Style Group plc

Completion of Sale

Change of name to Itsum plc

In The Style Group plc (AIM: ITS) ("In The Style" or the "Company"), announces that, further to the Company's announcement on 24 March 2023 that Shareholders had approved the Sale, the Sale completed earlier today and that the board of directors of the Company (the "Board") has accordingly resolved to change the Company's name to Itsum plc.  The Company's TIDM, "ITS", remains unchanged.

The resignations of each of Adam Frisby, Nancy Cruickshank, Adam Bellamy and Matthew Scaife have also now become effective.  The Board now comprises Jim Sharp and Richard Monaghan.

As set out in the Circular, the Company intends, as soon as practicable, to implement a members voluntary liquidation ("MVL") of the Company in order to distribute the net proceeds of the Sale received by it.  However, while these net proceeds are expected to be approximately £500,000, the Company will need to deduct the additional costs and expenses associated with the MVL, as well as the general administrative costs of now having to remain an AIM-quoted company, before the distribution of any residual value can be made to Shareholders.

The Company is now an AIM Rule 15 cash shell, with no operating business.  As the Company does not intend to enter into a Rule 14 Transaction, the Company's Ordinary Shares will be suspended from trading on AIM six months after Completion (being 27 September 2023), pursuant to Rule 40 of the AIM Rules, if the MVL has not been concluded by that date.  Admission to trading on AIM will be cancelled six months from the date of suspension.

A further announcement confirming the proposed change of name and details of the Company's new website will be made in due course.

Capitalised terms used in the Company's announcement released at 7.00 a.m. on 7 March 2023 shall, unless the context provides otherwise, have the same meanings in this announcement.

Enquiries:

In The Style Group plc                                                             Via Hudson Sandler

Jim Sharp, Chairman

Rich Monaghan, Chief Financial Officer

Hudson Sandler                                                                       +44 (0)20 7796 4133

Alex Brennan                                                                             inthestyle@hudsonsandler.com

Ben Wilson

Lincoln International LLP (Financial Adviser)                           +44 (0)20 7022 9880

Harry Kalmanowicz

Julian Tunnicliffe

Liberum Capital Limited (Nomad and Broker)                           +44 (0)20 3100 2000

Clayton Bush

Scott Mathieson

Miquela Bezuidenhoudt