25 May 2023

Actual Experience plc
(the "Company", "Actual Experience", or "Actual")

DEFRA Contract Extension

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to announce that the UK Central Government contract that was announced on 21 March 2023 relates to an extension of the Company's relationship with the Department for Environment, Food and Rural Affairs (Defra) in partnership with Vodafone. Defra has been a long-standing user of Actual's legacy offering and transitioned to the newly launched Digital Workplace Management Platform (DWMP) as part of the new product's early commercial launch process. This exciting new phase of the relationship signals Defra's commitment to Actual's new offering as the best platform to take their digital workplace to the next level of success.

Actual's DWMP, a unique SaaS Digital Employee Experience (DEX) intelligence platform, creates enterprise value using patented technology (developed over more than 10 years) that identifies, unlocks and tracks the highest impact digital transformation projects across complex ecosystems. By bringing a new perspective to traditionally siloed IT data, CIOs can now partner more effectively within their leadership teams to drive productivity, employee experience and ESG transformation like never before.

Defra has been trialling the new DWMP since its launch in October 2022 across a significant sample of its employees and is now using the platform to develop a reliable baseline of digital employee experience across its organisation in a way that has not been possible previously. Actual will now work closely with Defra to further exploit the intelligence it provides, driving additional strategic transformation within the department.

This exciting project was led by Scarlet Jeffers, Chief Product Officer at Actual Experience who added, "Enabling our customers to lead their digital transformations with business outcomes in mind rather than IT metrics has always been the holy grail for us here at Actual. For the first time, our new DEX (digital employee experience) intelligence product makes this a reality. Defra's complex digital estate meant we had the opportunity to partner closely with their IT leadership and as a result, we're delighted to be playing a key part in bringing a unified strategic perspective to their digital workplace approach by tailoring our roadmap and solutions to their unique needs."

Roy Jugessur, Chief Revenue Officer at Actual stated, "We are in an incredibly fast-moving era of transformation where C-suite leaders are facing unrelenting pressure to manage productivity and head off a talent crisis and to ensure that the disconnect between employee expectations and employer commitment is not damaging to long term business performance."

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About Actual Experience

Actual Experience's goal is to make the digital world work for everyone, everywhere, all of the time. As the working world evolves post-pandemic, the global shift to a flexible hybrid model has brought with it a significant challenge; how do businesses create an environment that gives their people what they need to thrive, whilst protecting the commercial efficiency of the business and driving growth at the same time?

For further information please visit www.actual-experience.com