26 May 2023

Actual Experience plc
(the "Company" or "Actual Experience")

Appointment of Chief Executive Officer

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to announce that Iain McCready has been appointed as Chief Executive Officer (CEO) and will join the board of the Company (the "Board") as an Executive Director with effect from 1 June 2023, subject to the completion of customary due diligence being carried out by the Company's Nominated Adviser.

Mr McCready has extensive experience in the technology sector, with particular focus on driving revenue growth in early-stage innovative companies, providing strategic and operational leadership, and developing strong business relationships with both partners and customers. Most recently, Iain was Chief Operating Officer of Quorum Cyber, an award-winning cyber security company, and prior to that was CEO of Cortexica Vision Systems and several other innovative software companies.

Kirsten English, Executive Chair of Actual Experience, commented:

"I am delighted to welcome Iain to the Company as CEO and executive member of the Board. Actual has achieved a major turnaround in the last year, and we must build on this momentum. The company is now at a stage where we need an experienced operator with an excellent track record of taking companies to the next stage of their growth. Iain has a strong history of building value for shareholders. I would also like to express thanks to Steve Bennetts who has guided the company, as Interim CEO and CFO, during this transformative phase. Steve will revert to being CFO in June."

Iain McCready commented:

"I see a strong market opportunity for Actual Experience's recently launched Digital Workplace Management Platform and am delighted to be joining the team to establish the business as a recognised technology leader in this emerging market. With commentators such as Gartner confirming that Digital Employee Experience (DEX) will become one of the key areas of enterprise technology investment, this is the moment to capitalise on the strong foundations that have been laid in the last 18 months of the company's transformation. With promising early market feedback already collected, I'm excited for Actual's future."

Information regarding the appointment of Iain McCready as required under Rule 17 and Schedule 2(g) of the AIM Rules for Companies will be announced at the time that Mr McCready joins the Board on 1 June 2023.

Enquiries:

About Actual Experience

Actual Experience's goal is to make the digital world work for everyone, everywhere, all of the time. As the working world evolves post-pandemic, the global shift to a flexible hybrid model has brought with it a significant challenge; how do businesses create an environment that gives their people what they need to thrive, whilst protecting the commercial efficiency of the business and driving growth at the same time?

For further information please visit www.actual-experience.com