27 July 2023
Likewise Group plc
("Likewise", or the "Company")
Director and PDMR Dealings
Likewise Group plc (AIM:LIKE), the fast growing UK floor coverings distributor, announces that it has been notified that, Chief Executive Tony Brewer, Chief Financial Officer Roy Povey, Non-Executive Director Andrew Simpson and PDMR Adrian Laffey (together the "PDMRs"), have purchased an aggregate of 276,627 ordinary shares of 1 pence each in the Company ("Shares"). The Shares were purchased through the Company's Dividend Reinvestment Plan.
Following the purchases, the PDMRs are beneficially interested in the voting capital of the Company as follows:
| Shareholder | Role | Number of Shares purchased | Total Shares beneficially interested in | Percentage of voting rights |
| Tony Brewer | Chief Executive | 155,167 | 29,897,217 | 12.26% |
| Andrew Simpson | Non-Executive Director | 51,700 | 19,786,700 | 8.11% |
| Adrian Laffey | Mainstream Residential Director | 66,166 | 6,872,773 | 2.82% |
| Roy Povey | Chief Financial Officer | 3,594 | 963,395 | 0.40% |
The Panel on Takeovers and Mergers has agreed with the Company that the concert party of pre-IPO shareholders now consists of Tony Brewer, Andrew Simpson, James Kellett and Adrian Laffey only (the "Concert Party"). As a result of the PDMR dealings disclosed above, the Concert Party's interest in the voting rights of the Company is now 25.43%.
For further information, please contact:
| Likewise Group plc Tony Brewer, Chief Executive Roy Povey, Chief Financial Officer
| Tel: 0121 871 2900 |
| Zeus (Nominated Adviser & Joint Broker) Jordan Warburton / David Foreman / James Edis (Investment Banking) Dominic King (Corporate Broking)
| Tel: 0203 829 5000 |
| Ravenscroft Consultancy & Listing Services Limited (Joint Broker) Semelia Hamon (Corporate Finance) | Tel: 01481 732746 |
| Novella Communications (Financial PR) Claire de Groot / Tim Robertson | Tel: 0203 151 7008 |
Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them
In accordance with Article 19 of the UK Market Abuse Regulation, detailed information is set out below.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name: | Tony Brewer | |||
| 2 | Reason for the notification | ||||
| a) | Position/Status:
| Chief Executive Officer | |||
| b) | Initial Notification/Amendment:
| Initial Notification | |||
| 3 | Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor | ||||
| a) | Name: | Likewise Group plc | |||
| b) | LEI: |
| |||
| 4. | Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted. | ||||
| a) | Description of the financial instrument: Identification code: | Ordinary shares of £0.01 ISIN: GB00BHNWH003 | |||
| b) | Nature of the transaction:
| Purchase of Shares | |||
| c) | Price(s) and volume(s): | Price(s) | Volume(s) | ||
| 20.6 pence | 155,167 | ||||
| d) | Aggregated volume: Price: | As above | |||
| e) | Date of the Transaction: | 7 July 2023 | |||
| f) | Place of the Transaction: | London Stock Exchange | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name: | Andrew Simpson | |||
| 2 | Reason for the notification | ||||
| a) | Position/Status:
| Non-Executive Director | |||
| b) | Initial Notification/Amendment:
| Initial Notification | |||
| 3 | Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor | ||||
| a) | Name: | Likewise Group plc | |||
| b) | LEI: |
| |||
| 4. | Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted. | ||||
| a) | Description of the financial instrument: Identification code: | Ordinary shares of £0.01 ISIN: GB00BHNWH003 | |||
| b) | Nature of the transaction:
| Purchase of Shares | |||
| c) | Price(s) and volume(s): | Price(s) | Volume(s) | ||
| 19.9 pence | 51,700 | ||||
| d) | Aggregated volume: Price: | As above | |||
| e) | Date of the Transaction: | 13 July 2023 | |||
| f) | Place of the Transaction: | London Stock Exchange | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name: | Adrian Laffey | |||
| 2 | Reason for the notification | ||||
| a) | Position/Status:
| Mainstream Residential Director | |||
| b) | Initial Notification/Amendment:
| Initial Notification | |||
| 3 | Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor | ||||
| a) | Name: | Likewise Group plc | |||
| b) | LEI: |
| |||
| 4. | Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted. | ||||
| a) | Description of the financial instrument: Identification code: | Ordinary shares of £0.01 ISIN: GB00BHNWH003 | |||
| b) | Nature of the transaction:
| Purchase of Shares | |||
| c) | Price(s) and volume(s): | Price(s) | Volume(s) | ||
| 20.4 pence 20.6 pence | 36,454 29,712 | ||||
| d) | Aggregated volume: Price: | As above | |||
| e) | Date of the Transaction: | 7 July 2023 | |||
| f) | Place of the Transaction: | London Stock Exchange | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name: | Roy Povey | |||
| 2 | Reason for the notification | ||||
| a) | Position/Status:
| Chief Financial Officer | |||
| b) | Initial Notification/Amendment:
| Initial Notification | |||
| 3 | Details of the issuer, emission allowance market participation, auction platform, auctioneer or auction monitor | ||||
| a) | Name: | Likewise Group plc | |||
| b) | LEI: |
| |||
| 4. | Details of transaction(s); section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted. | ||||
| a) | Description of the financial instrument: Identification code: | Ordinary shares of £0.01 ISIN: GB00BHNWH003 | |||
| b) | Nature of the transaction:
| Purchase of Shares | |||
| c) | Price(s) and volume(s): | Price(s) | Volume(s) | ||
| 20.4 pence | 3,594 | ||||
| d) | Aggregated volume: Price: | As above | |||
| e) | Date of the Transaction: | 7 July 2023 | |||
| f) | Place of the Transaction: | London Stock Exchange | |||
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