3 October 2023
Actual Experience plc
(the "Company" or "Actual Experience")
Employee Share Scheme, Directors Dealings and Total Voting Rights
Actual Experience plc (AIM: ACT), the analytics-as-a-service company, confirms that it has issued 840,919 new ordinary shares of 0.2p each in the capital of Actual Experience (the "Scheme Shares"), under the terms of the Company's Share Purchase Scheme, at £0.00575 per share (the "Issue Price"). Eligible employees and Directors were invited to subscribe for Scheme Shares at the Issue Price.
Details of the respective purchases of Scheme Shares by PDMRs/PCAs at the Issue Price and their resultant holdings of Ordinary Shares are set out below.
| Â | No. of Ordinary Shares purchased | Resultant Ordinary Share holding | Resultant percentage holding |
| Kirsten English | 384,774 | 5,653,912 | 2.56% |
| Steve Bennetts | 248,728 | 4,266,127 | 1.93% |
| Richard Steele | 102,826 | 2,174,836 | 0.98% |
| Barry Hoffman | 57,391 | 615,779 | 0.28% |
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Application will be made to the London Stock Exchange for admission of the new shares to trading on AIM and dealings are expected to commence on 9 October 2023 ("Admission"). Following Admission, the Company will have a total of 220,799,793 ordinary shares of 0.2p each in issue. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company.
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| 1  | Details of the person discharging managerial responsibilities / person closely associated  | ||
| a) | Name | Kirsten English | |
| 2 | Reason for the notification | ||
| a) | Position/status | Non-executive Chair | |
| b) | Initial notification /Amendment | Initial | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | Actual Experience plc | |
| b) | LEI | 213800UI9OUTXKWLMK28 | |
| 4 Â | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a)  | Description of the financial instrument, type of instrument  Identification code  | Ordinary shares of 0.2 pence each   GB00BJ05QC14 | |
| b) | Nature of the transaction | Purchase of shares in accordance with employee share scheme | |
| c) Â | Price(s) and volume(s) Â | Price | Volume |
| £0.00575 | 384,774 shares | ||
| d)  | Aggregated information  - Aggregated volume - Price  |  N/A - Single Transaction | |
| e) | Date of the transaction | 2 October 2023 | |
| f) | Place of the transaction | Off Market Transaction | |
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| 1  | Details of the person discharging managerial responsibilities / person closely associated  | ||
| a) | Name | Steve Bennetts | |
| 2 | Reason for the notification | ||
| a) | Position/status | CFO | |
| b) | Initial notification /Amendment | Initial | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | Actual Experience plc | |
| b) | LEI | 213800UI9OUTXKWLMK28 | |
| 4 Â | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a)  | Description of the financial instrument, type of instrument  Identification code  | Ordinary shares of 0.2 pence each   GB00BJ05QC14 | |
| b) | Nature of the transaction | Purchase of shares in accordance with employee share scheme | |
| c) Â | Price(s) and volume(s) Â | Price | Volume |
| £0.00575 | 248,728 shares | ||
| d)  | Aggregated information  - Aggregated volume - Price  |  N/A - Single Transaction | |
| e) | Date of the transaction | 2 October 2023 | |
| f) | Place of the transaction | Off Market Transaction | |
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| 1  | Details of the person discharging managerial responsibilities / person closely associated  | ||
| a) | Name | Richard Steele | |
| 2 | Reason for the notification | ||
| a) | Position/status | Non-executive Director | |
| b) | Initial notification /Amendment | Initial | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | Actual Experience plc | |
| b) | LEI | 213800UI9OUTXKWLMK28 | |
| 4 Â | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a)  | Description of the financial instrument, type of instrument  Identification code  | Ordinary shares of 0.2 pence each   GB00BJ05QC14 | |
| b) | Nature of the transaction | Purchase of shares in accordance with employee share scheme | |
| c) Â | Price(s) and volume(s) Â | Price | Volume |
| £0.00575 | 102,826 shares | ||
| d)  | Aggregated information  - Aggregated volume - Price  |  N/A - Single Transaction | |
| e) | Date of the transaction | 2 October 2023 | |
| f) | Place of the transaction | Off Market Transaction | |
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| 1  | Details of the person discharging managerial responsibilities / person closely associated  | ||
| a) | Name | Barry Hoffman | |
| 2 | Reason for the notification | ||
| a) | Position/status | Non-executive Director | |
| b) | Initial notification /Amendment | Initial | |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
| a) | Name | Actual Experience plc | |
| b) | LEI | 213800UI9OUTXKWLMK28 | |
| 4 Â | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
| a)  | Description of the financial instrument, type of instrument  Identification code  | Ordinary shares of 0.2 pence each   GB00BJ05QC14 | |
| b) | Nature of the transaction | Purchase of shares in accordance with employee share scheme | |
| c) Â | Price(s) and volume(s) Â | Price | Volume |
| £0.00575 | 57,391 shares | ||
| d)  | Aggregated information  - Aggregated volume - Price  |  N/A - Single Transaction | |
| e) | Date of the transaction | 2 October 2023 | |
| f) | Place of the transaction | Off Market Transaction | |
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Enquiries:
| Actual Experience plc Iain McCready, Chief Exective Officer Steve Bennetts, Chief Financial Officer | Tel: +44 (0)207 129 1474 |
| Singer Capital Markets Advisory LLP Shaun Dobson James Fischer | Tel: +44 (0)207 496 3000 |
| Turner Pope Investments (TPI) Ltd James Pope Andy Thacker  | Tel: + 44 (0)203 657 0050 |
| Flagstaff Strategic and Investor Communications Tim Thompson Mark Edwards Andrea Seymour Anna Probert | Tel: +44 (0)207 129 1474 actual@flagstaffcomms.com  |
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About Actual Experience
Actual Experience's goal is to make the digital world work for everyone, everywhere, all of the time. As the working world evolves post-pandemic, the global shift to a flexible hybrid model has brought with it a significant challenge; how do businesses create an environment that gives their people what they need to thrive, whilst protecting the commercial efficiency of the business and driving growth at the same time?
For further information please visit www.actual-experience.com
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