RNS Number : 4018S
Eagle Eye Solutions Group PLC
03 November 2023

3 November 2023

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

Issue of equity

and

Director shareholding

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, announces that 100,000 options over ordinary shares of 1p each in Eagle Eye ("Ordinary Shares") were exercised today by Steve Rothwell, Executive Director. Subsequent to the exercise of these options, the resultant Ordinary Shares were sold at a price of £4.62 per Ordinary Share today, as set out in the table below:

Director/Senior Personnel

Role

Number of Ordinary Shares subject to exercise

Number of Ordinary Shares subject to sale

Total number of Ordinary Shares held post exercise and sale

% of existing issued share capital

Steve Rothwell

CIO

100,000

100,000

1,355,913

4.6%

Application has been made for the admission of the 100,000 new Ordinary Shares to trading on AIM. Dealings are expected to commence on 9 November 2023. Following the issue of the 100,000 new Ordinary Shares, the total number of Ordinary shares in issue as at the date of this notice is 29,392,386 with each share carrying the right to one vote. There are no shares held in Treasury. The total number of voting rights in the Company is, therefore, 29,392,386.

The above figure of 29,392,386 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FCA's Disclosure and Transparency Rules.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Steve Rothwell

2

Reason for the notification

a)

Position/status

Chief Information Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eagle Eye Solutions Group plc

b)

LEI

2138002S1AIBVVMZ7A21

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00BKF1YD83

b)

Nature of transaction

1. Exercise of Options

2. Sale of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)



1. £0.01 exercise price per share

2. £4.62 sale price per share

1. 100,000

2. 100,000


Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

3 November 2023

f)

Place of the transaction

1. Outside of a trading venue

2. AIM, London Stock Exchange

Enquiries:

For further information, please contact:

Tim Mason, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer

Tel: 0844 824 3686

Investec (Nominated Advisor and Joint Broker)

Corporate Broking: David Anderson / Nick Prowting

Tel: 020 7597 5970

Shore Capital (Joint Broker)

Corporate Advisory: Daniel Bush / David Coaten / Lucy Bowden

Corporate Broking: Henry Willcocks

Tel: 020 7408 4090

Alma Strategic Communications

Caroline Forde / Hannah Campbell / Kinvara Verdon

Tel: 020 3405 0205



About Eagle Eye

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 100 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group.

In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base.

Web - www.eagleeye.com

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