10 November 2023
Silver Bullet Data Services Group plc
("Silverbullet" or the "Company")
Director Dealing
Silverbullet, a provider of digital transformation services and products, announces that it was today notified of the following Director dealings in the Company.
On 10 November 2023, Nigel Sharrocks, Non-Executive Chairman, purchased 9,223 ordinary shares of 1p each in the Company ("Ordinary Shares") at a price of 80 pence per Ordinary Share and Steve Clarke, Non-Executive Director, purchased 9,222 Ordinary Shares at a price of 80 pence per Ordinary Share (together, the "Share Purchases").
Following the Share Purchases, Nigel Sharrocks and Steve Clarke are, respectively, beneficially interested in 36,128 and 39,747 Ordinary Shares, representing approximately 0.23 per cent. and 0.25 per cent. of the Company's issued share capital.
For further information please contact:
| Silverbullet | | via IFC |
| Ian James (CEO) | | |
| | | |
| Strand Hanson Limited - Financial and Nominated Adviser | | 0207 409 3494 |
| James Spinney / James Bellman / Robert Collins | | |
| | | |
| Oberon Capital - Broker | | 0203 179 5344 |
| Mike Seabrook / Chris Crawford / Nick Lovering | | |
| | | |
| IFC Advisory | | 020 3934 6630 |
| Graham Herring / Tim Metcalfe / Florence Chandler | | 07793 839 024 |
PDMR Notification Forms
The information set out below is provided in accordance with the requirements of Article 19(3) of the EU Market Abuse Regulation No 596/2014.
| 1. | Details of the person discharging managerial responsibilities / person closely associated | |||||
| a) | Name | Nigel Sharrocks | ||||
| 2. | Reason for the Notification | |||||
| a) | Position/status | Non-Executive Chairman | ||||
| b) | Initial notification/amendment | Initial notification | ||||
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | SILVER BULLET DATA SERVICES GROUP PLC | ||||
| b) | LEI | 213800QWL83R5P2LZ811 | ||||
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted | |||||
| a) | Description of the Financial instrument, type of instrument | Ordinary Shares of 1p each in the share capital of Silver Bullet Data Services Group plc | ||||
| Identification code | ISIN for Ordinary Shares: GB00BNXM0Z89 | |||||
| b) | Nature of the Transaction | Purchase of Ordinary Shares | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price |
| ||||
| e) | Date of the transaction | 10 November 2023 | ||||
| f) | Place of the transaction | London Stock Exchange (AIM) | ||||
| 1. | Details of the person discharging managerial responsibilities / person closely associated | |||||
| a) | Name | Steve Clarke | ||||
| 2. | Reason for the Notification | |||||
| a) | Position/status | Non-Executive Director | ||||
| b) | Initial notification/amendment | Initial notification | ||||
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | SILVER BULLET DATA SERVICES GROUP PLC | ||||
| b) | LEI | 213800QWL83R5P2LZ811 | ||||
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv)each place where transactions have been conducted | |||||
| a) | Description of the Financial instrument, type of instrument | Ordinary Shares of 1p each in the share capital of Silver Bullet Data Services Group plc | ||||
| Identification code | ISIN for Ordinary Shares: GB00BNXM0Z89 | |||||
| b) | Nature of the Transaction | Purchase of Ordinary Shares | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price |
| ||||
| e) | Date of the transaction | 10 November 2023 | ||||
| f) | Place of the transaction | London Stock Exchange (AIM) | ||||
About Silverbullet
Silverbullet's proprietary 4D AI platform is designed to enable advertisers to target consumers in a "privacy first post cookie world". The product is a natural extension to its existing marketing transformation services business which already serves a blue-chip client base such as Heineken, Mars, Sony and ITV amongst many others. The growing use of first party customer data and the removal of third-party cookies which has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2023 is accelerating marketing transformations across all business sectors.
Headquartered in London, the Group employs 80+ employees across Europe, US and APAC. The Group continues to look at other opportunities for expansion worldwide.
The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic engagements and activation services to its clients. The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.
The Group has close technical and commercial partnerships with multiple global technology providers, all of which have existing sales channels and are already delivering to clients.
The Group has established a strategic partnership and an entity with Local Planet, a scaled network of over 60 agencies across the globe. Local Planet Data Services Limited was established in December 2020 and presents a significant opportunity to provide data services and the 4D product to the Local Planet agency network.
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