The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

Press release

22 December 2023

Guild Esports PLC

("Guild Esports", "Guild", or "the Company")

Subway Sponsorship Deal Signed

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media business, is pleased to announce it has signed a one-year UK sponsorship agreement with Subway, one of the world's largest quick-service restaurant brands, effective from 1 January 2024.

The deal reappoints Subway as Guild's Official Quick-Service Restaurant Partner, following on from the two companies' two-year global sponsorship agreement first signed in March 2021.

The sponsorship provides Subway with front-of-shirt branding on Guild's professional and Academy players' shirts across all esports tournaments in 2024.

The terms of the deal are subject to commercial confidentiality and the total contract value is payable in cash.

Jasmine Skee, CEO of Guild Esports, commented: "Subway was among our first partners after our IPO on the London Stock Exchange, and we're delighted to be extending our relationship into 2024. Subway is an iconic brand with a global reach, and its decision to partner with us again is a resounding validation of Guild's value proposition and long-term strategy, showing how we can communicate authentically with new audiences, particularly the difficult-to-reach Gen Z and Gen Alpha demographics."

Louise Wardle, Vice President of Marketing EMEA at Subway commented: "Subway is excited to partner again with Guild, following a greatly productive two years of working together. Gaming and esports are growing rapidly and in  continuing our presence in this space we hope to further engage with younger audiences across the UK, helping them to fulfil their ambitions. We are pleased to have our logo on Guild's professional players' shirts and wish them a year of competitive success in 2024."

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About Guild Esports:

Guild Esports PLC is a global gaming-focused media business that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of entertainment sector and esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the Main Market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

About Subway ® Restaurants:

The Subway restaurant chain continues to evolve the dining experience, offering guests in more than 100 countries quality ingredients, as well as robust flavour combinations while serving over 6 million made-to-order sandwiches created each day. All Subway restaurants are owned and operated by more than 20,000 Franchise Owners, who employ many people in their communities. The Subway experience is also delivered online at Subway.com, through Subway.com/Delivers, and the Subway® App.

Subway® is a Registered Trademark of Subway IP LLC. © 2023 Subway IP LLC