RNS Number : 4633A
Eagle Eye Solutions Group PLC
22 January 2024

22 January 2024

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

PDMR shareholding

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing, announces that Al Henderson, Chief Sales Officer has today sold 4,400 Ordinary Shares at a price of £5.62 per Ordinary Share, as set out in the table below:

Director/Senior Personnel

Role

Number of Ordinary Shares subject to sale

Total number of Ordinary Shares held post sale

% of existing issued share capital

Al Henderson

CSO

4,400

178,118

0.6%

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Al Henderson

2

Reason for the notification

a)

Position/status

Chief Sales Officer

b)

Initial notification/Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Eagle Eye Solutions Group plc

b)

LEI

2138002S1AIBVVMZ7A21

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p each

GB00BKF1YD83

b)

Nature of transaction

Sale of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)



£5.62 sale price per share

4,400


Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

22 January 2024

f)

Place of the transaction

AIM, London Stock Exchange

Enquiries:

For further information, please contact:

Tim Mason, Chief Executive Officer

Lucy Sharman-Munday, Chief Financial Officer

Tel: 0844 824 3686

Investec (Nominated Advisor and Joint Broker)

David Anderson / Nick Prowting

Tel: 020 7597 5970

Shore Capital (Joint Broker)

Corporate Advisory: Daniel Bush / David Coaten / Lucy Bowden

Corporate Broking: Henry Willcocks

Tel: 020 7408 4090

Alma Strategic Communications

Caroline Forde / Hannah Campbell / Kinvara Verdon

Tel: 020 3405 0205



About Eagle Eye

Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 100 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group.

In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base.

Web - www.eagleeye.com

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