Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Appointment of Independent Non-Executive Director

Cake Box Holdings Plc, the specialist retailer of fresh cream cakes, is pleased to announce the appointment of Shaun Smith as an independent Non-Executive Director with effect from 1 February 2024. On appointment, Shaun will become a member of the Audit, Remuneration, Nomination and ESG Committees and is expected to become the Chair of the Audit Committee after the completion of the FY24 audit.

Shaun has extensive plc experience and is currently Non-Executive Chair of Driver Group Plc, a Non-Executive Director of Inspecs Group Plc and Epwin Group Plc, where he is also Audit Committee Chair. He was Chief Financial Officer at Norcros plc, a London Stock Exchange Main Market listed supplier of bathroom and kitchen products, retiring from the Board on 31 July 2021, and prior to that, was Group Finance Director at Aga Rangemaster Group plc (formerly Glynwed International Plc) from 2001 until its takeover in 2015. He also previously served as a Non-Executive Director of Air Partner Plc.

Martin Blair, Non-Executive Chair of Cake Box, comments:

"I warmly welcome Shaun to the board of Cake Box, his extensive leadership and board experience will contribute significantly to our work and support our growth with the many exciting opportunities ahead for the business."

Please refer to the appendix of this announcement below, for all further disclosures relating to Rule 17 or paragraph (g) of Schedule 2 of the AIM Rules for Companies.

For further information, please contact:

Appendix - AIM Rule 17 

Save for the information set out above and below, there are no further disclosures to be made in accordance with Rule 17, Schedule Two (g) of the AIM Rules for Companies in respect of the appointment to the Board of Shaun Michael Thomas Smith, aged 63. Shaun does not hold an interest in the Company's share capital.

Current Directorships

Driver Group Plc

Epwin Group Plc

Inspecs Group Plc

Past Directorships (within 5 years)

Air Partner Limited (formerly Air Partner Plc)

Christa (271) Pty Ltd

Hatherdown (1991) Limited

Merlyn Industries U.K. Limited

Norcros Developments Limited

Norcros Estates Limited

Norcros Group (Holdings) Limited

Norcros Group (Trustee) Limited

Norcros Industry (International) Limited

Norcros Plc

Norcros SA Pty Ltd

RAP Plumbing Supplies Pty Ltd

Standard Engineering Plastics Limited

Tile Africa Windhoek Property (Pty) Ltd

00227097 Limited

00495630 Limited