8 February 2024

Ten Lifestyle Group plc

("Ten" or the "Group")

Ten partners with a global collection of luxury travel advisors

Ten Lifestyle Group plc (AIM: TENG), the global concierge platform driving customer loyalty for global financial institutions and other premium brands, is pleased to announce a new partnership with the world's largest collection of international luxury travel agencies, where Ten will offer its expertise to their travel advisors.

The multi-year contract with Global Travel Collection (GTC), a division of Internova Travel Group, will lend Ten's unmatched luxury lifestyle know-how including advice and organisation of restaurants, entertainment and shopping to GTC's 1,300 travel advisors. This will further enhance the global reach of GTC's advisors providing premium travel services to leisure travelers, corporate executives and the entertainment industry.

The partnership is expected to be launched in the coming months, following a period of implementation it is expected to be a Medium¹ contract in the first full year.

Alex Cheatle, Chief Executive Office of Ten Lifestyle Group plc, said;

"I am delighted to be partnering with GTC, the world's largest collection of international luxury travel agencies. This collaboration represents a significant milestone for Ten, lending our expertise in luxury dining, shopping and entertainment direct to the best in the luxury travel industry, reaffirming our position as a leader across multiple luxury consumer channels and geographies ."

¹ Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services. Medium, Large and Extra Large contracts are collectively Ten's "Material Contracts".

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For further information, please visit https://www.tenlifestylegroup.com/ or contact:

Notes to Editors:

About Ten Lifestyle Group Plc

Ten Lifestyle Group plc partners with global financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel, dining, entertainment and retail benefits on behalf of over fifty clients including HSBC, Coutts and Royal Bank of Canada. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of proprietary expertise delivered from over 20 global offices.

Ten is on a mission to become the most trusted service platform in the world. 

For further information please go to: www.tenlifestylegroup.com.

About Global Travel Collection

Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel agencies. Approximately 1,300 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC's combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients.