19 February 2024

YouGov plc

("YouGov" or "the Group" or "the Company")

Directorate Change

YouGov, the international online research and data analytics group, announces that the Company and Sundip Chahal, Chief Business Officer, have mutually agreed that he will step down for personal reasons. He will step down from his role as Chief Business Officer and as an Executive Director with immediate effect.

Sundip contributed significantly to YouGov's strategy and the execution of the Company's first two long-term financial plans throughout his nine-year tenure as Chief Operating Officer in a period of considerable growth and change for the Company.

Most recently, in his role as Chief Business Officer, Sundip oversaw the planning for the integration of GfK's Consumer Panel Services, following YouGov's transformative acquisition of the business as announced on 6 July 2023. As confirmed in our Half-Year Trading Update, the initial stages of the integration execution phase are progressing well, following completion of the acquisition on 9 January 2024. Our combined teams are collaborating on commercial opportunities to capitalise on the benefits of the enhanced value proposition.

Lynda Vivian, Chief Operating Officer, will succeed Sundip in managing the integration of GfK's Consumer Panel Services. Alongside the integration, Lynda will continue to focus on the delivery of YouGov's Platform model, in line with the Company's strategic growth plan, and ensuring operational excellence across the business.

The Nomination Committee is taking the opportunity to review Board composition. In light of the previously announced stepping down of Rosemary Leith in April 2024 after nine years' service, a search is currently under way for a new Non-Executive Director.

Stephan Shakespeare, Non-Executive Chair, commented: "On behalf of the Board, I would like to thank Sundip for his extensive contributions to YouGov since joining the Company in 2005, both in his roles within the Company, and as an Executive Director on the Board. Sundip played a central role in leading and managing the team and has overseen the growth at YouGov over the years both in his previous role as Chief Operating Officer and more recently as Chief Business Officer. In recent months, he has played an important part in progressing the acquisition of GfK's Consumer Panel Services, and I am pleased to share that the integration is advancing well following completion of the acquisition in January."

This Announcement is issued on behalf of the Company by Tilly Heald, Company Secretary.

Enquiries:

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 26 million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

For further information, visit business.yougov.com