21 March 2024

Silver Bullet Data Services Group plc

("Silverbullet", the "Company" or, together with its subsidiaries, the "Group")

Contract Wins and Renewals

Silverbullet, a provider of AI driven digital transformation services and products, is pleased to announce new contract wins and renewals worth, in aggregate, £1.7 million.

Heineken

Silverbullet has secured a renewed contract with Heineken, a Global Dutch multinational brewing company with a presence in over 70 countries and ownership of 165 breweries. As Heineken's trusted data services partner, Silverbullet will serve as a multi-regional resource for first-party data services, overseeing the implementation of a comprehensive first-party customer data strategy and implementation.

Silverbullet is working with Heineken to support both business and technical client stakeholders in the design, deployment, execution, and measurement of data-driven consumer experiences, leveraging their existing marketing and advertising technology stacks.

Over recent years, Silverbullet has worked with Heineken to develop a Centre for Excellence with respect to its digital marketing transformation, which supports the major operating companies within the Heineken Group globally, including in the UK, USA, Mexico, Brazil, Spain and Ireland.

Greene King

In addition, Silverbullet has successfully renewed its 2023 contract and secured a new contract with Greene King, a leading pub retailer and brewer in the UK. Silverbullet is collaborating closely with Greene King to deliver transformative solutions, leveraging AI and digital strategies to enhance their operations.

Silverbullet is working with Greene King to implement technology that enables enhanced personalisation for customers and supports the growth of its digital transformation programme.

Silverbullet will be providing architects, engineers and subject matter experts to ensure that the existing marketing technology is well integrated within Greene King's digital ecosystem, as well as Greene King's brick and mortar real estate, with the objective of delivering highly personalised communications to customers by leveraging profile and behavioural data to improve customer experience.

These contracts see Silverbullet's engagement with Greene King expand into new departments and initiatives, cementing the work done in 2023 by ensuring new teams and stakeholders invest in the programme Silverbullet implemented last year.

Ian James, Chief Executive Officer of Silverbullet, commented:

"These contract wins underscore the rapid advancement of marketing transformation driven by first-party data across the global brand landscape. Being entrusted by our multinational clients to lead their upcoming growth phases serves as robust validation that our strategy is being well adopted as we focus on our clients' intelligent data utilisation in the privacy-centric era. These wins underscore Silverbullet's commitment to driving digital innovation and reinforcing its position as a premier partner in AI-driven digital transformation."

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About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Mars, Heineken, Sony, Omnicom Group, Greene King and ITV amongst many others. The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2024. 

Headquartered in London, the Group employs 80+ data specialists across five regions across the globe, including, the UK, Italy, Australia, USA and Latin America. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic digital transformation and activation services to its clients. The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with multiple global technology providers, all of which have existing sales channels and are already delivering to clients.

The Group has established a strategic partnership and an entity with Local Planet, a scaled network of over 60 agencies across the globe.  Local Planet Data Services Limited was established in December 2020 and presents a significant opportunity to provide data services and the 4D product to the Local Planet agency network.