7 May 2024

Chill Brands Group Plc

("Chill Brands", or the "Company")

Co-founders to step down from Board

Chill Brands Group Plc (AIM:CHLL) announces its co-founders Trevor Taylor and Antonio Russo will be resigning from the Board by the end of Q3, 2024.

The decision was communicated in a letter to shareholders sent this morning.

The resignations of Taylor and Russo, who have served on the Company's Board since 2020, will take effect on or before 30 September 2024. Chill Brands will announce their replacements in due course.

Further to the announcement made by the Company on 17 April 2024, the Company received a letter seeking to requisition a general meeting (the "GM") of the Company's shareholders under section 303 of the Companies Act 2006, as amended.

The GM will be held at 10 a.m. on Tuesday 4 June 2024 at Riverbank House, 2 Swan Lane, London EC4R 3TT. The notice of the GM will be published today and made available on the Company's website in accordance with the electronic communications provision of the Company's Articles of Association.

In line with the suspension of the Company's CEO, Callum Sommerton, announced on 22 April 2024, he has not participated in the preparation of this notice or the accompanying letter to shareholders and the rest of the Board is not aware of Mr Sommerton's voting intentions at the forthcoming GM.

A copy of this announcement, and Trevor Taylor and Antonio Russo's letter to shareholders, is also available on the Group's website at:

http://www.chillbrandsgroup.com  

Media Enquiries

Chill Brands plc

IR@chillbrandsgroup.com

About Chill Brands

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international consumer packaged goods company focused on the development, marketing and distribution of wellness and recreational products. The Company's proprietary nicotine-free vape products cater to the rapidly growing market for tobacco alternatives and are distributed by some of leading retail stores in the US and UK. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.