24 May 2024

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

Annual Report, Notice of Annual General Meeting and Proposed Capital Reduction

Brave Bison, the digital advertising and technology services company, announces that notice convening the Company's Annual General Meeting (the "AGM") for 10am on 19 June 2024 at Gridiron Building, 1 Pancras Square, Kings Cross, N1C 4AG was today published together with the Company's 2023 Annual Report.

The notice of AGM and the 2023 Annual Report will shortly be available from the Company's website at  https://bravebison.com/investors/.

Proposed Capital Reduction

At the AGM, resolutions will be put to shareholders to, inter alia, enable the Company to undertake a reduction of capital.

The Company is proposing to undertake a reduction of capital approved by the Court to create additional distributable reserves. The proposal achieves this by: (a) cancelling the balance standing to the credit of the share premium account and the capital redemption reserve of the Company; and (b) capitalising a historical merger relief reserve from previous corporate activity through the issue and subsequent cancellation of B Ordinary Shares (the "Capital Reduction).

The Capital Reduction, if approved by Shareholders and confirmed by the Court, is expected to increase the distributable reserves of the Company by £158,379,042.

If the Resolution is passed at the General Meeting, the Company intends to apply to the Court for confirmation of the Capital Reduction. The Capital Reduction will only become effective if the Resolution is passed by Shareholders at the General Meeting, the Court confirms the Capital Reduction and the order of the Court confirming the Capital Reduction is delivered to, and registered by, the Registrar of Companies in England and Wales.

The Capital Reduction, if approved, would create distributable reserves that would give the Company further flexibility to deliver shareholder returns over the coming years either in the form of dividends or purchases of the Company's own shares. It is important to note that the Directors view the Capital Reduction as an enabling step and there is no current intention to either pay a dividend or buy back shares. However the Board intends to keep both options under review and wishes to be able to proceed with either course of action if this is thought to be in shareholders interests.

AGM attendance

The Company understands and respects the importance of the AGM to shareholders and the board of Directors greatly values the opportunity to meet shareholders in person. Shareholders are asked, whether or not they propose to attend the AGM in person, to exercise their votes by submitting their proxy electronically via their Signal Shares account in advance of the Meeting and to appoint the Chair of the AGM as their proxy with their voting instructions.

Shareholders may also wish to submit questions in advance via e-mail to companysecretary@bravebison.com. We will endeavour to respond to questions raised directly, or by publishing responses on our website.

For further information please contact: 

Brave Bison Group plc 

Oliver Green, Executive Chairman                                                                       via Cavendish

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

Cavendish Capital Markets Limited                                                      Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker 

Ben Jeynes 

Dan Hodkinson 

About Brave Bison 

Brave Bison (AIM: BBSN) is a digital advertising and technology services company, headquartered in London with a globally distributed workforce in over ten countries. The Company provides services to global brand advertisers through four business units. 

Brave Bison Performance is a paid and organic media practice. It plans and buys digital media on platforms like Google, Meta, TikTok, Amazon and YouTube, as well as providing search engine optimisation and digital PR services. Customers include New Balance, Curry's and Asus.  

SocialChain is a social media advertising practice. It creates content for social media platforms and works with influencers to create and distribute content. This creative approach ensures that content is more native to the platform it is on, leading to higher engagements from its audience. Customers include Holland & Barrett, The Army and General Mills.  

Brave Bison Commerce is a digital commerce practice. It builds complex ecommerce platforms to support digital commerce operations. We are specialist consultants in composable system architecture, the most advanced technology available for enterprise customers. Customers include Furniture Village, Fiskars and Winparts.  

Brave Bison Media Network is a portfolio of channels across YouTube, Facebook, Snapchat, TikTok and Instagram. These channels generate over 1 billion monthly views, and the advertising inventory from each channel is sold through online advertising exchanges. Popular channels include The Hook, PGA Tour, US Open and Link Up TV.