THIS ANNOUNCEMENT AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, NEW ZEALAND, CANADA, THE REPUBLIC OF SOUTH AFRICA OR JAPAN OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF EU REGULATION 596/2014 (AS AMENDED) AS RETAINED AS PART OF UK LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 (AS AMENDED). UPON THE PUBLICATION OF THIS ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN.

26^th September 2024

Ten Lifestyle Group plc

("Ten" or the "Group")

Result of Placing

Ten Lifestyle Group plc (AIM: TENG), the global concierge platform driving customer loyalty for global financial institutions and other premium brands, announces that, further to the announcement made at 7.00 a.m. on 26^th September 2024 (the "Launch Announcement"), the Company has successfully concluded the Bookbuild and the Placing has now closed. As a result of increased demand, the Placing raised gross proceeds of approximately £5.9 million from existing and new investors pursuant to the Placing of 9,317,460 Placing Shares at the Fundraising Price.

As previously indicated, a separate conditional Retail Offer will be made via the BookBuild Platform to provide existing Retail Shareholders with an opportunity to take part in the Fundraising at the same Fundraising Price as the Placing. Further details about the Retail Offer will be provided by the Company by a separate announcement in due course.

Related Party Transaction

Canaccord Genuity Wealth Management Limited ("Canaccord Genuity"), a substantial shareholder in the Group (as defined in the AIM Rules), has conditionally acquired 1,057,142 Placing Shares at the Fundraising Price. The participation of Canaccord Genuity constitutes a related party transaction under rule 13 of the AIM Rules.

Accordingly, the Directors, consider, having consulted with Singer Capital Markets Advisory LLP, acting in its capacity as the Group's Nominated Adviser, that the terms of the participation of Canaccord Genuity in the Placing is fair and reasonable insofar as the Group's Shareholders are concerned.

General Meeting

The issue of the Placing Shares and the Retail Offer Shares (and therefore completion of the Fundraising) is conditional upon the approval by Shareholders of the Resolutions to be proposed at the General Meeting of the Company to be held at the offices of the Group, Level 9, Regent's Place, 338 Euston Road, London, NW1 3BG at 11.00 a.m. on 16^th October 2024. A Circular is expected to be posted to Shareholders shortly and the Circular, once published, will be available on the Company's website at www.tenlifestylegroup.com. The same definitions apply throughout this announcement as are applied in the Circular.

Subject to Shareholders approving the Resolutions to be proposed at the General Meeting, it is expected that Admission of the Placing Shares and Retail Offer Shares will take place on or about 8.00 a.m. on 17^th October 2024.

Capitalised terms used in this announcement have the meanings given to them in the Launch Announcement, unless context provides otherwise.

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For further information please visit www.tenlifestylegroup.com or call:

Notes to Editors:

About Ten Lifestyle Group Plc

Ten Lifestyle Group plc partners with financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC, Swisscard and Royal Bank of Canada. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of proprietary expertise delivered from over 20 global offices. Ten was also the first B Corp-certified company on the AIM market, demonstrating its commitment to sustainability, social responsibility and ethical business practices.

​Ten is on a mission to become the most trusted service platform in the world.

For further information please go to: www.tenlifestylegroup.com.