This announcement may contain inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the Company's obligations under Article 17 of MAR. Upon the publication of this announcement via the Regulatory Information Service, any inside information will be considered to be in the public domain.
For immediate release
AO World plc (the "Company")
Director / PDMR Shareholding
AO World plc announces that it received notification on 3 July 2025 that the following transactions have been executed by the Company's persons discharging managerial responsibilities (PDMRs) or persons closely associated (PCA):
|
PDMR/PCA | Date of sale | Number of shares sold | Consideration per share | Aggregate Consideration | Resultant Beneficial Holding | Resultant Beneficial % holding | Shares under option capable of vesting |
| Mark Higgins (PDMR) | 3 July 2025 | 147,090 | 96.0000p | £141,206.40 | 117,976 | 0.02
| 672,181 |
| Sally Roberts* (PCA) | 3 July 2025 | 2,000,000 | 96.6100p | £1,932,200.00 | Nil | Nil | n/a |
| The Jolly Foundation (PCA) | 3 July 2025 | 500,000 | 96.6060p | £483,030.00 | 3,547,115 | 0.61
| n/a |
\* The beneficial holding for Sally Roberts excludes 3,547,115 Ordinary Shares held by the Jolly Foundation, of which Sally Roberts is a director and trustee
Further to the Company's announcement on 2 July 2025 regarding market purchases to be made by Apex Financial Services (Trust Company) Limited (the "Trustee"), as Trustee of the AO World Employee Benefit Trust (the "EBT"), the purchaser of the shares referenced above is the EBT.
The Notification of Dealing Forms provided in accordance with the requirements of MAR in relation to the transactions listed above are set out below.
NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name | Mark Higgins | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | Chief Financial Officer and Chief Operating Officer | ||||
| b) | Initial notification/Amendment | Initial Notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | AO World PLC | ||||
| b) | LEI | 2138005FFOAJIUZY4375 | ||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument, identification code | Ordinary shares of 0.25p each
GB00BJTNFH41 | ||||
| b) | Nature of the transaction | Sale | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price | As above
| ||||
| e) | Date of the transaction | 3 July 2025 | ||||
| f) | Place of the transaction | London Stock Exchange (XLON) | ||||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name | Sally Roberts | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | PCA with John Roberts (PDMR, Director and CEO) | ||||
| b) | Initial notification/Amendment | Initial Notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | AO World PLC | ||||
| b) | LEI | 2138005FFOAJIUZY4375 | ||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument, identification code | Ordinary shares of 0.25p each
GB00BJTNFH41 | ||||
| b) | Nature of the transaction | Sale | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price | As above
| ||||
| e) | Date of the transaction | 3 July 2025 | ||||
| f) | Place of the transaction | London Stock Exchange (XLON) | ||||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name | The Jolly Foundation | ||||
| 2 | Reason for the notification | |||||
| a) | Position/status | PCA with John Roberts (PDMR, Director and CEO) | ||||
| b) | Initial notification/Amendment | Initial Notification | ||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name | AO World PLC | ||||
| b) | LEI | 2138005FFOAJIUZY4375 | ||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument, identification code | Ordinary shares of 0.25p each
GB00BJTNFH41 | ||||
| b) | Nature of the transaction | Sale | ||||
| c) | Price(s) and volume(s) |
| ||||
| d) | Aggregated information - Aggregated volume - Price | As above
| ||||
| e) | Date of the transaction | 3 July 2025 | ||||
| f) | Place of the transaction | London Stock Exchange (XLON) | ||||
Enquiries:
AO World plc
Company Secretary
cosec@ao.com
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