24th July 2025
Eagle Eye Solutions Group PLC
("Eagle Eye" or the "Company")
Transaction in Own Shares
Eagle Eye, a leading SaaS and AI company that creates digital connections enabling personalised, real-time marketing at scale, announces today it has purchased the following number of its ordinary shares of 1p each through Investec Bank plc.
Ordinary Shares
| Date of purchase: | 23rd July 2025 |
| Number of ordinary shares purchased: | 5,000 |
| Lowest price per share (pence): | 231.50 |
| Highest price per share (pence): | 231.50 |
| Weighted average price per day (pence): | 231.50 |
Following the purchase, the Company's total issued share capital consists of 29,949,455 Ordinary Shares, of which 5,000 Ordinary Shares will be held in treasury. Therefore, the total number of voting rights will be 29,944,455. Shareholders may use this figure as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.
The table below contains detailed information about the purchases made as part of the buyback programme.
Aggregate information:
| Venue | Volume-weighted average price (p) | Aggregated volume | Lowest price per share (p) | Highest price per share (p) |
| AIMX | 231.5000 | 5,000 | 231.50 | 231.50 |
Schedule of Purchases - Individual Transactions
In accordance with Article 5(1)(b) of the Market Abuse Regulation (EU) No 596/2014 as it forms part of UK law, a full breakdown of the individual trades made by Investec on behalf of the Company as part of the Programme is detailed below:
| Date and time of each trade | Number of shares purchased | Price (pence per share) | Trading Venue | Transaction Reference Number |
| 23 July 2025 09:19:36 | 5,000 | 231.50 | AIMX | 00345854722TRLO1 |
Enquiries:
| Eagle Eye Solutions Group plc | Tel: 0844 824 3686 |
| Tim Mason, Chief Executive Officer |
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| Lucy Sharman-Munday, Chief Financial Officer |
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| Investec Bank plc (Nominated Adviser and Joint Broker) | Tel: +44 20 7597 5970 |
| David Anderson / Nick Prowting / James Smith |
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| Alma Strategic Communications | Tel: +44 20 3405 0205 |
| Caroline Forde, Hannah Campbell, Kinvara Verdon |
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About Eagle Eye
Eagle Eye is a leading SaaS and AI company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale.
Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 1 billion personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web - www.eagleeye.com
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