Wednesday, 30 July 2025
The Character Group plc
designer, developer and international distributor of branded toys, games and giftware
(the "Company")
Share option grants and notification and public disclosure
of transactions by persons discharging managerial responsibilities
The Character Group (AIM: CCT) announces that, on 29 July 2025, it granted options over 320,000 ordinary shares of 5 pence each in the Company ("Ordinary Shares") held in treasury to certain of its employees, including grants made to Jerry Healy and Hamun Shah, two of the executive directors of the Company.
Following the grant, the interests of these directors in the issued share capital of the Company are as follows:
| Director's name | Position | Number of options granted | Aggregate number of options held post grant | Current total beneficial holding of Ordinary Shares | Current holding as a % of Issued Voting Capital |
| Jerry Healy | Group Marketing Director | 60,000 | 126,000 | 64,817 | 0.36% |
| Hamun Shah | Group Finance Director | 30,000 | 60,000 | 12,319 | 0.07% |
Further information in relation to the dealings by these directors is provided below.
The options specify an option exercise price of 295.5p per share and are exercisable, subject to achieving the relevant performance condition and the Rules of the Company's 2017 Share Option Plan, from 29 July 2028 until 28 July 2035.
The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014 (as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
| 1. | Details of the person discharging managerial responsibilities / person closely associated | |||||
| a. | Name | Jerry Healy | ||||
| 2. | Reason for the notification | |||||
| a. | Position/status | Group Marketing Director | ||||
| b. | Initial notification/Amendment | Initial notification | ||||
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| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a. | Name | The Character Group plc | ||||
| b. | LEI | 213800HY6EB8T8VWWE73 | ||||
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a. | Description of the Financial instrument, type of instrument Identification code | Ordinary shares of 5 pence GB0008976119 | ||||
| b. | Nature of the transaction | Grant of option | ||||
| c. | Price(s) and volume(s) |
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| d. | Aggregated information · Aggregated volume · Price | Not applicable. | ||||
| e. | | | ||||
| f. | Date of the transaction | 29 July 2025 | ||||
| g. | Place of the transaction | Outside of a trading venue | ||||
| 1. | Details of the person discharging managerial responsibilities / person closely associated |
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| a. | Name | Hamun Shah |
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| 2. | Reason for the notification |
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| a. | Position/status | Group Finance Director |
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| b. | Initial notification/Amendment | Initial notification |
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| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
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| a. | Name | The Character Group plc |
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| b. | LEI | 213800HY6EB8T8VWWE73 |
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| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
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| a. | Description of the Financial instrument, type of instrument Identification code | Ordinary shares of 5 pence GB0008976119 |
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| b. | Nature of the transaction | Grant of Option |
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| c. | Price(s) and volume(s) |
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| d. | Aggregated information · Aggregated volume · Price | Not applicable. |
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| e. | | |
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| f. | Date of the transaction | 29 July 2025 |
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| g. | Place of the transaction | Outside of a trading venue |
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ENQUIRIES: | |||||||||
| The Character Group plc Jon Diver, Joint Managing Director Kiran Shah, Joint Managing Director Hamun Shah, Group Finance Director | |||||||||
| Office: +44 (0) 208 329 3377 Email: info@charactergroup.plc.uk | |||||||||
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| Panmure Liberum Limited (Nominated Adviser and Joint Broker) Atholl Tweedie, Investment Banking Rupert Dearden, Corporate Broking Tel: +44 (0) 20 7886 2500 | |||||||||
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| Allenby Capital Limited (Joint Broker) Nick Athanas, Corporate Finance Amrit Nahal / Tony Quirke, Sales & Corporate Broking Tel: +44 (0) 20 3328 5656 | |||||||||
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| TooleyStreet Communications Limited (Investor and media relations) Fiona Tooley Tel: +44 (0) 7785 703523 Email: fiona@tooleystreet.com | |||||||||
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