5 September 2025

YouGov plc

("YouGov" or "the Group" or "the Company")

Appointment of Non-Executive Directors

YouGov, the international research and data analytics group, announces the following Independent Non-Executive Director appointments to the Board of Directors with effect from 5 September 2025.

Belinda Richards joins the Board as Senior Independent Director and joins the Audit & Risk, Remuneration and Nomination Committees. Belinda has extensive financial and strategy experience from a thirty-year career in financial services. She was formerly a senior partner at Deloitte LLP specialising in business operations and strategy development with a particular focus on the financial services and consumer products sectors. Belinda is currently Senior Independent Director of the Monks Investment Trust plc and Olam Food Ingredients UK Limited, and has previously served on the boards of Phoenix Group Holdings PLC, Avast plc, Schroder Japan Growth Fund plc, WM Morrison Supermarkets plc and the Youth Sport Trust. 

Ian Griffiths joins the Board as a Non-Executive Director and joins the Audit & Risk, Remuneration and Nomination Committees. Ian is currently a Non-Executive Director on BBC Commercial Ltd, an Independent Non-Executive Director for Stanley Gibbons Baldwins Ltd and an Independent Adviser to Dojo. Ian Griffiths was Deputy CEO and CFO of market intelligence agency Kantar from 2020 to 2022. Before that Ian was CFO and COO of ITV plc for more than 10 years and before that CFO of EMAP plc. He was previously a Senior Adviser to Bain Capital Private Equity (Europe) LLP.

Commenting on the appointments, Deborah Davis, Chair, said: "On behalf of the Board, I am delighted to welcome Belinda and Ian to YouGov. Their appointments to the Board and its Committees add breadth and depth to our governance capabilities. With Ian and Belinda's expertise, we are confident that we have a well-balanced, high-calibre Board supporting the Company's strategic ambitions."

Belinda Richards commented: "I'm delighted to be joining YouGov as Senior Independent Director and look forward to working with my colleagues on the Board and in the executive team to help contribute to YouGov's success as a public company."

Ian Griffiths commented: "At this important time in YouGov's journey, I look forward to bringing my industry experience and financial expertise to the Board to support our return to strong sustainable growth."

Following these appointments, the composition of the Board's Committees is as noted below:

Additional Disclosures Required under the AIM Rules for Companies

The following information is disclosed pursuant to Schedule Two paragraph (g) of the AIM Rules for Companies:

Belinda Richards (legal name: Belinda Jane Carew-Jones) (aged 67) is or has been a Director of the following companies within the past five years:

Current Directorships:

Past Directorships (within past five years):

Ian Griffiths (aged 58) is or has been a Director of the following companies within the past five years:

Current Directorships:

Past Directorships (within past five years):

In respect of Belinda and Ian, no other information is required to be disclosed pursuant to Schedule Two paragraph (g) of the AIM Rules for Companies.

Enquiries

About YouGov 

YouGov is a global research data, and analytics group.  

Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.  

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 55 countries, encapsulating some 18 million shopping trips and millions of interconnected data points.  

Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.  

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.  

YouGov /Research Reality  

For further information, visit business.yougov.com