Chorion PLC 02 March 2005 Chorion and Five co-produce 100 new Noddy episodes "Say it with Noddy" to debut in UK and USA London. Wednesday, 02 March 2005 -- Chorion plc (LSE: COR) and British terrestrial television network, Five, today unveiled "Say it with Noddy", a new animated co-production which aims to introduce pre-school children to new languages and cultures. The 100 x 2-minute CGI-animated series, which is scheduled to premiere in the UK at the turn of the year, will feature familiar words and phrases children may hear in other languages in their own communities. In the UK, "Say it with Noddy" will feature five languages: French, Spanish, Mandarin, Swahili and Urdu. The programme, however, has been specifically designed to allow broadcasters in other countries to showcase different languages of their own choosing. Each episode can also be broadcast either as a standalone programme in its own right or as a companion to "Make Way for Noddy", the popular CGI animated series that follows the adventures of Noddy and his Toyland friends. "Say it with Noddy " will begin airing in the United States on national public broadcaster PBS in July. Additionally, the format opens up new opportunities for Noddy licensees in video, publishing, multimedia, online, merchandising and promotions. Today's announcement enhances the ongoing relationship between Chorion and Five, which has been the home of Noddy in the UK since 2002 and ensures a continued and consistent broadcast platform for the Noddy brand. "Make Way for Noddy" has been a cornerstone of Five's early morning Milkshake programming bloc since September 2002 and has re-established the little boy with the tinkling hat, created by Enid Blyton, as a must-have property. The series today airs in more than 100 markets around the world and has become one of the UK's biggest television exports. Nicholas James, Chief Executive of Chorion PLC said: "Chorion's proven ability to add value to classic brands, coupled with the global potential for character-led early learning, make me confident that "Say it with Noddy" will be a big hit around the world. I am especially delighted by Five's involvement as a co-production partner. The network's commitment to Noddy has been a critical factor in transforming him into one of the most powerful pre-school home entertainment brands." Five's Controller of Children's Programming, Nick Wilson, said: "Make Way for Noddy" has been a tremendous hit for us and remains a cornerstone of our pre-school programming strand Milkshake. Using Noddy to help pre school children experience new languages is a powerful extension of Milkshake's ambitions to not only entertain but stimulate and educate its young audience. I'm sure soon most of the nation's pre school children will learn to "Say it With Noddy"." - ends - For enquiries or imagery please call: Tim Allan or Andrew Sholl Portland, for Chorion 020 7404 5344 andrew.sholl@portlandpr.co.uk Louise Bowers Five 020 7550 5662 louise.bowers@five.tv About Chorion Chorion (LSE: COR) is a leading owner and manager of classic literary-based brands. Its foremost properties include Enid Blyton's Noddy, Roger Hargreaves' Mr. Men and Little Miss series, Agatha Christie's Hercule Poirot and Miss Marple, Georges Simenon's Inspector Maigret and Raymond Chandler's Philip Marlowe. Visit www.chorion.co.uk. This information is provided by RNS The company news service from the London Stock Exchange