Yoomedia PLC 24 January 2006 24 January 2006 YooMedia plc ("YooMedia" or the "Group") Agreement with Inferno YooMedia, the AIM-traded interactive media and games group, has signed an agreement with their strategic partnership agency Inferno to provide all the digital elements for their client Anheuser-Busch's UK 2006 FIFA World Cup(TM) on-pack promotion. The technology provided by YooMedia Enhanced Solutions ('YES') focuses on incorporating interactive mobile solutions such as SMS, MMS, JAVA and WAP within the overall promotional mechanic. The agreement is a result of a development drive within YES, which has recently also signed deals with leading blue chip companies including Nestle, Boots and Visa. YooMedia Group Managing Director Neil MacDonald said: "This activity has come through our strategic partnership with creative agency Inferno. It raises our profile and demonstrates a strong vote of confidence in YooMedia's technology and its innovative team. "Mobile techniques are becoming increasingly central to marketing programmes across a broad spectrum of companies. As a leader in this field we are ideally placed to take advantage of this growth, combining interactive television and mobile and web content solutions in order to facilitate cost-effective responsive marketing campaigns." * * ENDS * * Contacts: YooMedia plc Neil MacDonald, Group Managing Director Tel: 020 7462 0870 St Brides Media & Finance Ltd Isabel Crossley Tel: 020 7242 4477 Notes on YooMedia plc YooMedia is one of the fastest growing interactive entertainment companies in the UK. Essentially, it develops and delivers premium interactive content and services to households and individuals via TV, the web, telephony and mobile phones. It has four main divisions: • YooMedia Dating - manages dating brands including Dateline and Avenues from over 20 locations throughout the UK. Operates across traditional media, digital TV, internet and mobile phones. • YooMedia Gambling & Games - interactive fixed odds, play for fun casino and poker related games services for digital TV, the web and mobile phones. Brands include Channel 425, while it also manages YooPlay, the only interactive games channel found on all four Digital TV platforms in the UK and Avago, which was established by YooMedia and is now managed on behalf of Gala Group. • YooMedia Enhanced Solutions (YES) - delivers interactive content that enhances consumer and audience experiences. Customers include the BBC, Nestle, Celador, William Hill, Channel 4, The Cartoon Network and HR Owen. • YooMedia Public Sector - provides digital solutions/media services to leading public sector organisations including the NHS Direct Interactive TV service for the Department of Health, the Learning and Skills Council TV Kickstart service and a range of local authority TV services. The Group's experienced management team includes: Chairman, Dr. Michael Sinclair, who holds a number of directorships in both the UK and the USA having previously founded Lifetime Corporation; and Managing Director, Neil MacDonald, whose career spans 11 years in multimedia and interactive sectors plus a further 19 years in the retail industry. This information is provided by RNS The company news service from the London Stock Exchange